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MERLOT II






        

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Materials 71 - 80 shown of 645 results

Readings in New Product/Service Management

This site provides links to a series of articles concerning New Product and Service Management. There are links to the... see more
Material Type: Collection
Author: R.G. Chapman
Date Added: Sep 13, 2002 Date Modified: Jun 15, 2009
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About this material:
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (1)
Learning Exercises (none)
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Segmentation Unit for Introductory Marketing

Information about segmentation for an introductory marketing course.
Material Type: Reference Material
Author: Louise Ripley
Date Added: Dec 05, 2005 Date Modified: Aug 25, 2014
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About this material:
Peer Reviews 4.5 rating
User Rating 4 user rating
Discussion (1 Comment)
Personal Collections (4)
Learning Exercises (none)
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Strategic Internet Marketing Resources

A compilation of online resources that can be used in courses such as internet marketing, e-commerce, or web design.
Material Type: Reference Material
Author: Theresa Flaherty
Date Added: Sep 21, 2001 Date Modified: Jul 30, 2011
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About this material:
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (2)
Learning Exercises (none)
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The American Customer Satisfaction Index

The ACSI tracks trends in customer satisfaction and provides valuable benchmarking insights of the consumer economy for... see more
Material Type: Reference Material
Author: CFI Group
Date Added: Apr 20, 2002 Date Modified: Jul 30, 2011
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About this material:
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (5)
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The Buggy Palace Sales Forecasting Exercise

The Buggy Palace is a self-scoring forecasting exercise which enables students to solve a series of sales forecasting... see more
Material Type: Simulation
Author: Robert Owen
Date Added: Feb 17, 2000 Date Modified: Jun 14, 2005
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About this material:
Peer Reviews 4 rating
User Rating (not rated)
Discussion (none)
Personal Collections (4)
Learning Exercises (2)
Accessibility Info (none)

The Webby Awards

Presented by The International Academy of Digital Arts and Sciences, The Webby Awards is the preeminent honor for Web sites.... see more
Material Type: Collection
Author: International Data Group
Date Added: Jun 21, 2001 Date Modified: Sep 04, 2013
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About this material:
Peer Reviews 4.5 rating
User Rating (not rated)
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Personal Collections (4)
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Types of Consumer Products

This is a PowerPoint presentation that describes consumer products. Topics include classification of consumer products,... see more
Material Type: Presentation
Author: tutor2u
Date Added: Sep 01, 2007 Date Modified: Jul 30, 2011
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About this material:
Peer Reviews 4.5 rating
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Personal Collections (3)
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The Price of Happiness: On advertising, Image and Self Esteem

This is a series of lesson plans on the impact of advertising on the images of appearance, personality traits and societal... see more
Material Type: Presentation
Author: Unknown
Date Added: May 11, 2000 Date Modified: May 31, 2012
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About this material:
Peer Reviews 4.46 rating
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Personal Collections (7)
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Guerrilla Marketing Lesson Plan

This Bized site provides a lesson plan to encourage students to look at new approaches to advertising that are increasingly... see more
Material Type: Drill and Practice
Author: Biz Ed
Date Added: Jul 23, 2004 Date Modified: Apr 26, 2011
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About this material:
Peer Reviews 4.4 rating
User Rating (not rated)
Discussion (none)
Personal Collections (2)
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Readings on Services Marketing

This site provides links to a series of articles concerning Marketing of Services. Some of the articles are several years... see more
Material Type: Collection
Author: R.G. Chapman
Date Added: Sep 13, 2002 Date Modified: Mar 01, 2005
Peer Review for material titled "Readings on Services Marketing"
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About this material:
Peer Reviews 4.4 rating
User Rating (not rated)
Discussion (none)
Personal Collections (1)
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