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Author:
About.com
This is an alphabetical listing of marketing and advertising terms. The definition is provided as well...
Type: Reference Material
Date Added: Jul 27, 2004
Date Modified: Mar 24, 2008
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Author:
The Marketing Process Company
This is a free 18 page document produced by The Marketing Process Company. This is a sample of Strategic...
Type: Reference Material
Date Added: Jul 24, 2004
Date Modified: Dec 14, 2009
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Author:
tutor2u
This is a short tutorial on how to build brands. Seven main factors involved in building brands are...
Type: Tutorial
Date Added: Sep 01, 2007
Date Modified: Apr 17, 2008
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Author:
Arthur Middleton Hughes
This is a series of articles that concern database marketing and CRM. Written by Arthur Hughes, the...
Type: Tutorial
Date Added: Aug 25, 2004
Date Modified: May 15, 2005
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Author:
Motown Terri
This is a free, open textbook that is part of the Connexions collection at Rice University. This manual...
Type: Open Textbook
Date Added: Apr 01, 2010
Date Modified: Apr 23, 2013
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Author:
R.G. Chapman
This site provides links to a series of articles concerning Performance Evaluation. Some of the articles...
Type: Collection
Date Added: Sep 13, 2002
Date Modified: Nov 25, 2008
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Author:
Visionary Marketing
According to Textbook Revolution, a student-run site “dedicated to increasing the use of free educational...
Type: Open Textbook
Date Added: Apr 02, 2010
Date Modified: Aug 28, 2012
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Author:
Mindgate Media
Roger Sterling points out the parallels between client and marital relationships.
Type: Presentation
Date Added: Jul 06, 2011
Date Modified: Apr 11, 2013
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Author:
Larry Chonko
This site presents guidelines for a semester-long project involving a new venture into the memorabilia...
Type: Reference Material
Date Added: Aug 27, 2005
Date Modified: Jun 06, 2011
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Author:
Through the Loop Consulting Ltd
This is a collection of useful articles on branding strategy from the team at Henley Management Centre,...
Type: Collection
Date Added: Apr 28, 2002
Date Modified: Jan 02, 2007
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