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Items 81 - 90 shown of 713 results

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Short Cases for International Marketing

Author: Susan P. Douglas
These are 6 short cases that can be assigned to students in International Marketing. A paragraph...
Type: Case Study
Date Added: Mar 19, 2003
Date Modified: Oct 28, 2010

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Marks & Spencer: A Case Study in International Retailing

Author: Ilan Alon
This case study describes the internationalization of Marks & Spencer (M&S), a giant British retailer. In...
Type: Case Study
Date Added: Sep 11, 2002
Date Modified: Apr 28, 2009

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The Hummer Marketing Case

Author: Jacob Jacoby
This is a case study of the Hummer. It was designed to help students develop effective strategies for...
Type: Case Study
Date Added: Mar 19, 2003
Date Modified: Oct 05, 2006

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Brazilians Working with Americans

Author: Orlando Kelm, Mary Risner
Cultural case studies featuring American and Brazilian executives who speak openly about their...
Type: Case Study
Date Added: Feb 12, 2007
Date Modified: Jan 19, 2011

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Case Creator - A Video-based Case Study Creation Tool

Author: Jeff Sale
The Case Creator is a video-based case creation tool designed to provide teacher education faculty and...
Type: Case Study
Date Added: Sep 26, 2003
Date Modified: Aug 03, 2011

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EKin Case Studies

Author: Beverly Kracher
Designed by graduate students enrolled in a Business, Technology, and Ethics Course at Creighton...
Type: Case Study
Date Added: Dec 28, 2006
Date Modified: Sep 24, 2008

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Frontline: Hot Guns

Author: Frontline
This site looks at the issue of gun control and gun rights. There are a variety of links to articles...
Type: Case Study
Date Added: Jan 13, 2009
Date Modified: Jun 09, 2010

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JIT process

Author: José Luis Fernández
Interacitve case Study comprised of a dynamic comparison of the pull-push processes and a virtual guide...
Type: Case Study
Date Added: Jul 14, 2009
Date Modified: Jun 01, 2010

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Market Failure Lesson Plan

Author: Biz Ed
This Bized site provides a lesson plan based around the topic of genetically modified crops and the issue...
Type: Case Study
Date Added: Jul 23, 2004
Date Modified: Jun 28, 2011

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Novartis, commercial strategy for success

Author: Teresa Serra, Claire Bastien
This interactive case study has been developed for students to apply their knowledge about how to develop...
Type: Case Study
Date Added: Aug 23, 2010
Date Modified: Jun 02, 2011

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