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MERLOT II






        

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Materials 81 - 90 shown of 634 results

Guerrilla Marketing Lesson Plan

This Bized site provides a lesson plan to encourage students to look at new approaches to advertising that are increasingly... see more
Material Type: Drill and Practice
Author: Biz Ed
Date Added: Jul 23, 2004 Date Modified: Apr 26, 2011
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Peer review 4.4 rating
Peer Reviews 4.4 rating
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Readings on Services Marketing

This site provides links to a series of articles concerning Marketing of Services. Some of the articles are several years... see more
Material Type: Collection
Author: R.G. Chapman
Date Added: Sep 13, 2002 Date Modified: Mar 01, 2005
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Peer review 4.4 rating
Peer Reviews 4.4 rating
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Territory Routing for Personal Selling

This is a homework assignment in territory routing. "Jack" is a salesperson who must call on customers in his territory... see more
Material Type: Drill and Practice
Author: Robert Owen
Date Added: Nov 29, 2000 Date Modified: Jan 28, 2005
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Peer review 4.4 rating
Peer Reviews 4.4 rating
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How To Learn More About an Industry

This site contains a very detailed outline for conducting research on an industry. Of most value are the links to outside... see more
Material Type: Reference Material
Author: Gary Polson
Date Added: Sep 13, 2002 Date Modified: Dec 29, 2007
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Peer review 4.3 rating
Peer Reviews 4.3 rating
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Personal Selling Budgeting Exercise

This is an exercise that requires students to provide answers to a described situation. Students answer multiple choice... see more
Material Type: Drill and Practice
Author: Robert Owen
Date Added: Nov 29, 2000 Date Modified: Sep 16, 2009
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Peer review 4.3 rating
Peer Reviews 4.3 rating
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Retail Alphabet Game

The retail alphabet game is a fun branding-oriented quiz presented in a puzzle-style environment. At present, there are... see more
Material Type: Quiz/Test
Author: Joey Katzen
Date Added: Apr 08, 2003 Date Modified: Jan 04, 2013
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Peer review 4.3 rating
Peer Reviews 4.3 rating
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100+ Case Studies: Social Media Marketing Examples

A reference for case studies and ideas about brands using social media.
Material Type: Case Study
Author: Christine Whittemore
Date Added: Oct 03, 2011 Date Modified: Feb 24, 2015
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Peer review 4.25 rating
Peer Reviews 4.25 rating
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Advertising Slogans

AdSlogans.com, home of the Advertising Slogan Hall of Fame, runs the world's most comprehensive advertising slogans database... see more
Material Type: Reference Material
Author: Unknown
Date Added: Sep 08, 2004 Date Modified: Jan 17, 2009
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Peer review 4.25 rating
Peer Reviews 4.25 rating
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Calculate marketing ROI with the Sales Lead Calculator

This is an interactive spreadsheet designed to help B2B sales and marketing professionals to determine the realistic number... see more
Material Type: Simulation
Author: MacIntosh
Date Added: Aug 24, 2004 Date Modified: Jun 21, 2013
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Peer review 4.25 rating
Peer Reviews 4.25 rating
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Democratizing Innovation

This free online textbook covers a wide variety of topics involving innovation.  Topics include:  1 Introduction and Overview... see more
Material Type: Open Textbook
Author: Eric Von Hippel
Date Added: Feb 15, 2010 Date Modified: Jun 08, 2012
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Peer review 4.25 rating
Peer Reviews 4.25 rating
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