MERLOT Materials

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An assignment about using Google AdWords. As a pre-requisite, students need access to a website that does not currently... see more

This is a free, online textbook offered by Bookboon.com. "Media and Cultural Theory is an ideal guidebook for... see more

This is a free textbook offered by Saylor Foundation. ' Understanding Media and Culture: An Introduction to Mass... see more

This case discusses the rapid growth of the now controversial “positive body image” promotional strategy, that some have... see more

"In Defense of Advertising is a theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von... see more

This is a free course offered by the Saylor Foundation. 'The purpose of this course, as governed by the textbook at its... see more

An undergraduate Open Textbook created by William Hart, Ph.D.[1] and his graduate students in MCM510[2] at Norfolk State... see more

Lecture slides on advertising principles with links to tools, relevant commercials, print ads, and other sources.

Media Studies 101 is 'the open educational resource for media studies studies in New Zealand, Australia, and Pacifica. We... see more

The Gender Ads Project is organized in a number of topical areas or tropes of advertising. These are themes have been... see more

A collection of commercials that illustrate various advertising principles such as minimizing price and showing good... see more

"This book is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from... see more

This book’s title tells its intent. It is written to help you understand media and culture. The media and culture are so... see more

The mission statement for the Center for Social Media states that it "showcases and analyzes strategies to use media as... see more

"Grassroots journalists are dismantling Big Media's monopoly on the news, transforming it from a lecture to a... see more

The Ad*Access Project, funded by the Duke Endowment "Library 2000" Fund, presents images and information for over 7,000... see more

The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials... see more

The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials... see more

Whether through newspaper advertisements, live television broadcasts, or integrated Internet marketing, media industry... see more

This site provides a listing of well-known logos by company name. "Famous company logos are perceived and employed as the... see more

This assignment is designed to help students begin to understand the value of conducting informational interviews as a... see more

This is a free textbook offered by BookBoon. Marketing Communications is a basic textbook from which the reader could... see more

"Newspaper advertising is to business, what hands are to a clock. It is a direct and certain means of letting the public... see more

This is a free textbook offered by BookBoon. Web 2.0 applications and social media have provided new venues for... see more