MERLOT Materials
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AdSim Advertising Simulation provides a platform for instructors to explain and illustrate the core advertising terms and... see more
This tutorial introduces students to the different aspects of Media Planning, from the initial process through to the... see more
Interactive technical note with the purpose of enabling students to understand the importance of creativity in strategic... see more
This case details the story of IKEA and its communication strategy, from its arrival in Spain in 1996, to the year 2004.... see more
This is a free textbook offered by BookBoon. We have all hear of PR but how many of us know what it involves? Can we do... see more
The Names Generator Project created by Danish web developer, Niels Gamborg, is an easy way to randomly generate a list of... see more
This site contains a brief description of the U.S. laws pertaining to advertising. Each of the laws listed is further... see more
This is a free textbook offered by BookBoon. Web 2.0 applications and social media have provided new venues for... see more
Learn today how to become more tech savvy by watching Magnify.net's videos about cloud-based video curation. Click on... see more
'Advertising is a dynamic industry that combines analysis with imagination to shape the way people purchase products and... see more
This is a commercial website, but has a variety of articles concerning branding. There is also a link to the Business... see more
This is a collection of the successful "Got Milk?" ads that have been developed by America's Dairy Farmers and Milk... see more
HVAC & Plumber Marketing Company. Discover how HVAC & Plumbing companies can grow their business and make more money... see more
In today’s multichannel and multi-device world, the content demands placed on a business can be incredibly complex – and... see more
"Newspaper advertising is to business, what hands are to a clock. It is a direct and certain means of letting the public... see more
Although this is a commercial site, and a book is offered for sale, guidelines are provided particularly for the Small... see more
This site presents over 9,000 images relating to the early history of advertising in the United States. The materials,... see more
AdSlogans.com, home of the Advertising Slogan Hall of Fame, runs the world's most comprehensive advertising slogans... see more
This site contains information on developing and evaluating advertising campaigns, along with educational resources and... see more
This is a free textbook offered by BookBoon. 'Search Engine Optimization (also known as search engine optimisation or... see more
How can we harness the emerging forms of interactive media to enhance the learning process? Professor Miyagawa and... see more
A compilation of online resources that can be used in courses such as integrated marketing communications (IMC),... see more
An assignment about using Google AdWords. As a pre-requisite, students need access to a website that does not currently... see more
This thought-provoking article appeared in Asiaweek magazine in 2001. The theme is the wisdom of producing commercial Web... see more