MERLOT Materials

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1-24 of 210 results for: business

AdSim Advertising Simulation provides a platform for instructors to explain and illustrate the core advertising terms and... see more

This tutorial introduces students to the different aspects of Media Planning, from the initial process through to the... see more

Interactive technical note with the purpose of enabling students to understand the importance of creativity in strategic... see more

This case details the story of IKEA and its communication strategy, from its arrival in Spain in 1996, to the year 2004.... see more

This is a free textbook offered by BookBoon. We have all hear of PR but how many of us know what it involves? Can we do... see more

The Names Generator Project created by Danish web developer, Niels Gamborg, is an easy way to randomly generate a list of... see more

This site contains a brief description of the U.S. laws pertaining to advertising. Each of the laws listed is further... see more

This is a free textbook offered by BookBoon. Web 2.0 applications and social media have provided new venues for... see more

Learn today how to become more tech savvy by watching Magnify.net's videos about cloud-based video curation. Click on... see more

'Advertising is a dynamic industry that combines analysis with imagination to shape the way people purchase products and... see more

This is a commercial website, but has a variety of articles concerning branding. There is also a link to the Business... see more

This is a collection of the successful "Got Milk?" ads that have been developed by America's Dairy Farmers and Milk... see more

HVAC & Plumber Marketing Company. Discover how HVAC & Plumbing companies can grow their business and make more money... see more

In today’s multichannel and multi-device world, the content demands placed on a business can be incredibly complex – and... see more

"Newspaper advertising is to business, what hands are to a clock. It is a direct and certain means of letting the public... see more

Although this is a commercial site, and a book is offered for sale, guidelines are provided particularly for the Small... see more

This site presents over 9,000 images relating to the early history of advertising in the United States. The materials,... see more

AdSlogans.com, home of the Advertising Slogan Hall of Fame, runs the world's most comprehensive advertising slogans... see more

This site contains information on developing and evaluating advertising campaigns, along with educational resources and... see more

This is a free textbook offered by BookBoon. 'Search Engine Optimization (also known as search engine optimisation or... see more

How can we harness the emerging forms of interactive media to enhance the learning process? Professor Miyagawa and... see more

A compilation of online resources that can be used in courses such as integrated marketing communications (IMC),... see more

An assignment about using Google AdWords. As a pre-requisite, students need access to a website that does not currently... see more

This thought-provoking article appeared in Asiaweek magazine in 2001. The theme is the wisdom of producing commercial Web... see more