MERLOT Materials

Show results for

Filter by

1-24 of 62 results for: business

This is a free textbook offered by BookBoon. 'This revised edition of the textbook not only provides an in-depth... see more

This revised edition of the textbook not only provides an in-depth introduction to the field of business research for... see more

The globalEDGE Developing a Marketing Strategy Module was created in cooperation with the U.S. Commercial Service, and... see more

White paper that discusses the role of big data, and determining which information can potentially provide value to your... see more

This is a free textbook offered by BookBoon. 'Big Data, or the large data sets captured by enterprises, is set to change... see more

Market research is an interactive technical note which shows the process of market research in a very practical manner.... see more

This is a free, online textbook offered by Book Boon. There seems a need for a research book which can cover the relevant... see more

Multiple choice questions Test your knowledge of each chapter topic before exams Web links Check out the most important... see more

This is a collection of links to articles that are used in a Marketing Research class. The articles are arranged by... see more

Complete open-source course in marketing research. Send any modifications to author electronically.

This site contains a great deal of information about the Population as well as the Business Sector. The Census of... see more

Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on... see more

Although this site is designed to support a textbook on forecasting, there are some valuable links and resources for... see more

Sawtooth Software produces software products for interviewing and data analysis. Their ACA and CBC systems are used... see more

This site provides links to a series of articles concerning Marketing Research. Some of the articles are several years... see more

This site contains a very detailed outline for conducting research on an industry. Of most value are the links to outside... see more

This sample size calculator enables you to enter a desired confidence level (either 95% or 99%), the confidence interval,... see more

This is a tutorial that provides a general explanation for designing surveys. It is a commercial site, but seems to cover... see more

This U.S. Census site enables the user to search by state for very specific information. General demographic information... see more

One can find datasets at this location that come from information gathered in the 2002 Census. One can obtain the actual... see more

This is a simple calculator that can be used to determine the difference between response rates in two samples. After you... see more

This is a simple calculator to determine sample size. One needs to input response rate expected, allowed percentage... see more

This site is a tutorial on determining information about a company's market. The six "angles" of competition have six key... see more