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MERLOT II






        

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Materials 91 - 100 shown of 201 results

Strategic Marketing Plan

This is a free 18 page document produced by The Marketing Process Company. This is a sample of Strategic Marketing Plan and... see more
Material Type: Reference Material
Author: The Marketing Process Company
Date Added: Jul 24, 2004 Date Modified: Dec 14, 2009
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Peer Reviews 3.25 rating
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What is Involved in Building a Brand

This is a short tutorial on how to build brands. Seven main factors involved in building brands are discussed. Also... see more
Material Type: Tutorial
Author: tutor2u
Date Added: Sep 01, 2007 Date Modified: Apr 17, 2008
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Peer Reviews 3.25 rating
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Articles on Database Marketing

This is a series of articles that concern database marketing and CRM. Written by Arthur Hughes, the articles concern a wide... see more
Material Type: Tutorial
Author: Arthur Middleton Hughes
Date Added: Aug 25, 2004 Date Modified: May 15, 2005
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Peer Reviews 3 rating
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Effective Article Marketing For Promotion and Profit

This is a free, open textbook that is part of the Connexions collection at Rice University.  This manual was meant to help... see more
Material Type: Open Textbook
Author: Motown Terri
Date Added: Apr 01, 2010 Date Modified: Apr 23, 2013
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About this material:
Peer Reviews 3 rating
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Readings in Performance Evaluation

This site provides links to a series of articles concerning Performance Evaluation. Some of the articles are several years... see more
Material Type: Collection
Author: R.G. Chapman
Date Added: Sep 13, 2002 Date Modified: Nov 25, 2008
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About this material:
Peer Reviews 3 rating
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15.834 Marketing Strategy

The course is aimed at helping students look at the entire marketing mix in light of the strategy of the firm. It is most... see more
Material Type: Online Course
Author: Prof. Birger Wernerfelt
Date Added: Jun 09, 2011 Date Modified: Jun 25, 2013
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About this material:
Peer Reviews 2.5 rating
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ICT Marketing

According to Textbook Revolution, a student-run site “dedicated to increasing the use of free educational materials by... see more
Material Type: Open Textbook
Author: Visionary Marketing
Date Added: Apr 02, 2010 Date Modified: Aug 28, 2012
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Peer Reviews 2.5 rating
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The Truth about Client Relationships

Roger Sterling points out the parallels between client and marital relationships.
Material Type: Presentation
Author: Mindgate Media
Date Added: Jul 06, 2011 Date Modified: Apr 11, 2013
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Peer Reviews 2.5 rating
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The Edward Jones New Venture Challenge

This site presents guidelines for a semester-long project involving a new venture into the memorabilia industry. Students... see more
Material Type: Reference Material
Author: Larry Chonko
Date Added: Aug 27, 2005 Date Modified: Jun 06, 2011
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Peer Reviews 2 rating
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Articles on Branding

This is a collection of useful articles on branding strategy from the team at Henley Management Centre, in the U.K.
Material Type: Collection
Author: Through the Loop Consulting Ltd
Date Added: Apr 28, 2002 Date Modified: Jan 02, 2007
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Editor Review avg: 4 rating
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