MERLOT Materials

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217-240 of 390 results for: MERLOT Materials

This video was recorded at European Conference on Machine Learning and Principles and Practice of Knowledge Discovery in... see more

Resources for facilitating the teaching of courses that incorporate the Google Online Marketing Challenge.

The success of retail is in getting closer to customers to know their present and future needs. Retailers seldom pay... see more

This site contains a series of written tutorials that could easily be used as a Principle of Marketing textbook. The... see more

In this activity, students will consider the role of a logo in the firm’s overall brand – what role does it play, how... see more

This is an activity which demonstrated hemispherical lateralization.

Content Marketing (CM); a simple concept but difficult to get right without the planning and preparation required. This... see more

A comprehensive source of bibliographic citations covering U.S. agricultural and life sciences information, Agricola... see more

This is a free textbook offered by BookBoon. This book sets out the principles of how to get yourself into print – a way... see more

This is a free, online workshop that is based on a book by the author. Although it is a commercial site that tries to... see more

This is a free textbook offered by BookBoon. The best salespeople understand that people buy differently. Some people buy... see more

Everyday, we encounter situations in which someone seems to be selling something for more than it's worth. But can you... see more

'Advertising is a dynamic industry that combines analysis with imagination to shape the way people purchase products and... see more

This is a free book from BookBoon. This book provides an overview of consumer behaviour and public relations. Consumer... see more

Content Marketing (CM); a simple concept but difficult to get right without the planning and preparation required. This... see more

This is a free textbook offered by BookBoon. An eye-opening insight into how customers are often treated once they become... see more

Degreed (Degreed For Me) is a free life-long learning platform that organizes Open Educational Resources (step-by-step... see more

Digital Access to Scholarship at Harvard (DASH) is a central, open access repository of research by members of the... see more

This is a free textbook offered by BookBoon. The lifeblood of any business, no matter how big/small it may be, is the... see more

El objeto de aprendizaje muestra, a través de la simulación de una conversación, los diferentes elementos que intervienen... see more

This book is written both for practitioners and business students. Managers wishing to understand how electronic commerce... see more

The newly updated edition - based on Quirk's unique Think, Create, Engage, Optimise structure and processes - includes... see more

The case study tells the start up of a new music platform for live concerts on the Internet. The real protagonists of the... see more

This is a free textbook offered by BookBoon. Marketing aims at finding out what consumers want, then planning and... see more