MERLOT Materials

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This case discusses the rapid growth of the now controversial “positive body image” promotional strategy, that some have... see more

The Google Online Marketing Challenge is a great hands-on exercise for undergraduate or graduate students in classes such... see more

This site from a consulting firm contains various links to recent articles about green marketing. There are also links to... see more

If you plan on using Google Analytics, you will need a privacy policy on your website to ensure you are not violating... see more

This site contains links to internet-based marketing articles. The site can be searched by date (August 2002 to January... see more

This is a module for a course in Issues in Culture and Society. Included at the site are Presentations, Readings, and... see more

This course introduces new product development. Topics include technology transfer, relations between science and... see more

There are 8 specific assignments found here that can be used in a Principle of Marketing class. Although designed for a... see more

This is a free, online textbook offered by Bookboon.com. According to the author, "As you climb the corporate ladder... see more

This is an in-class game/activity, or additional assignment which introduces social class in a consumer behavior course.

This free, online textbook is a unit that "examines the nature of social marketing and how the adoption of marketing... see more

An assignment to help students develop their LinkedIn profile for professional networking purposes.

This technical note introduces basic concepts of the use of Social Media in Marketing. A description of eight different... see more

VALS™ is a marketing and consulting tool that helps businesses worldwide develop and execute more effective strategies.... see more

A reference for case studies and ideas about brands using social media.

This site presents guidelines for sales, but apply also to other negotiations, such as debt negotiation, contracts... see more

This is a guide for writing an introductory sales letter. A template is provided as well as sample letters and other... see more

Welcome to the textbook for Engineering Technical Communications courses at The Ohio State University. Our aim in writing... see more

The Ad*Access Project, funded by the Duke Endowment "Library 2000" Fund, presents images and information for over 7,000... see more

A compilation and collection of classic advertising, specializing in classic autos.

Although this is a commercial site, and a book is offered for sale, guidelines are provided particularly for the Small... see more

This is a simple online quiz that can be used with students to help them identify companies by the advertising slogans... see more

The site of this UK organisation provides a huge amount of information about UK advertising practice. This includes news,... see more

The mission of the Agricultural Marketing Resource Center is to provide independent producers and processors with... see more