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MERLOT II






        

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Materials 111 - 120 shown of 128 results

Radio Mercury Awards

The Radio-Mercury Awards was established in 1992 to encourage and reward the development of effective and creative Radio... see more
Material Type: Collection
Author: Aef.com
Date Added: Jul 13, 2004 Date Modified: Jun 03, 2011
Peer Review for material titled "Radio Mercury Awards"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
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Return on Investment Calculator for Marketers

This is a simple calculator that requires information to entered: program costs, target variables and projected program... see more
Material Type: Simulation
Author: 3Marketeers
Date Added: Aug 24, 2004 Date Modified: Aug 24, 2004
Peer Review for material titled "Return on Investment Calculator for Marketers"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review (not reviewed)
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Discussion (none)
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Search Engine Optimisation

This is a free textbook offered by BookBoon.'Search Engine Optimization (also known as search engine optimisation or SEO) is... see more
Material Type: Open Textbook
Author: Jacqui Carrel
Date Added: Feb 17, 2014 Date Modified: Mar 05, 2014
Peer Review for material titled "Search Engine Optimisation"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review (not reviewed)
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Smoke and Fire

This is a transcript of a segment on the NewsHour with Jim Lehrer in which Jeffrey Kaye of KCET Los Angeles looks at the... see more
Material Type: Presentation
Author: PBS
Date Added: Aug 26, 2004 Date Modified: Aug 26, 2004
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review (not reviewed)
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Super Bowl Ad Slogans

This link identifies advertising slogans used for each brand advertised during the 2002 Super Bowl. An instructor could... see more
Material Type: Reference Material
Author: Timothy R.V. Foster
Date Added: Apr 20, 2002 Date Modified: Apr 20, 2002
Peer Review for material titled "Super Bowl Ad Slogans"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
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Taking ADvantage

This site is an online book about advertising psychology, written by Richard F. Taflinger, a lecturer at the School of... see more
Material Type: Presentation
Author: Richard Taflinger
Date Added: Jul 13, 2004 Date Modified: Mar 08, 2012
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
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The Art and Science of the Advertising Slogan

This is a series of lessons on developing advertising slogans. The site includes the 25 key factors in developing a slogan... see more
Material Type: Tutorial
Author: Timothy R.V. Foster
Date Added: Jul 19, 2004 Date Modified: Jul 19, 2004
Peer Review for material titled "The Art and Science of the Advertising Slogan"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
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The Clock that Had no Hands

״Newspaper advertising is to business, what hands are to a clock. It is a direct and certain means of letting the public know... see more
Material Type: Open Textbook
Author: Herbert Kaufman
Date Added: Jun 29, 2011 Date Modified: Jun 29, 2011
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
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The Future of Online Advertising is Video

A 3 1/2 minute video from eMarketer research analysist David Hallerman
Material Type: Presentation
Author: Unknown
Date Added: Jan 14, 2007 Date Modified: Aug 18, 2014
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
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The Names Generator Project

The Names Generator Project created by Danish web developer, Niels Gamborg, is an easy way to randomly generate a list of... see more
Material Type: Development Tool
Author: Niels Gamborg
Date Added: Apr 19, 2014 Date Modified: May 12, 2014
Peer Review for material titled "The Names Generator Project"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
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