MERLOT Materials

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According to the website, "Email now plays a big part in everyone's lives especially that of buinsess. As a business tool... see more

The newly updated edition - based on Quirk's unique Think, Create, Engage, Optimise structure and processes - includes... see more

This is a free, open textbook from Saylor Foundation. 'eMarketing: The Essential Guide to Online Marketing by Rob Stokes,... see more

This is a free, online textbook offered by Book Boon. There seems a need for a research book which can cover the relevant... see more

Marketing research yields relevant, accurate, and timely information about consumers, and plays a critical role in... see more

This is a free book offered by BookBoon. 'This book provides a refreshing introduction to the three fascinating and... see more

An assignment to help students become professionally certified in HootSuite, a social media management system.

Building a brand that resonates with your customers can be a challenge. In Building A Strong Brand, you'll learn what the... see more

"In Defense of Advertising is a theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von... see more

This is a free, online textbook offered by Book Boon. "Looking to use social media, SEO and website conversion... see more

This video was recorded at 14th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining (KDD), Las... see more

According to the website, "In this textbook you will. cover the essential topics that make up Internet Marketing as an... see more

This is a brief introduction to the importance of branding in the marketing of products and services.

This is a free course offered by the Saylor Foundation. 'The purpose of this course, as governed by the textbook at its... see more

An undergraduate Open Textbook created by William Hart, Ph.D.[1] and his graduate students in MCM510[2] at Norfolk State... see more

This is a brief case study regarding Innocent Drinks and McDonalds. Innocent is using a trial of selling cartons of its... see more

Lecture slides on advertising principles with links to tools, relevant commercials, print ads, and other sources.

Legal Aspects of Marketing and Sales is an up-to-date textbook that covers legal issues that students who will work in... see more

Please note it may take awhile for map to load. This New York Times interactive graph provides mapped visualizations of... see more

This is a free, online wikibook that covers topics for a basic course in Marketing. As with any wiki, the content is... see more

This book by Tanner and Raymond teaches the experience and process of actually doing marketing—not just the vocabulary.... see more

This video was recorded at MIT World Series: Back to the Classroom 2007. If anyone deserves the moniker of 'arts miracle... see more

Media Studies 101 is 'the open educational resource for media studies studies in New Zealand, Australia, and Pacifica. We... see more

MikesBikes Advanced gives students real-world business experience as they manage their own bicycle manufacturing company.... see more