MERLOT Materials

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457-480 of 823 results for: MERLOT Materials

Long-term planning is the key to an organization’s success. This book provides an overview of strategic planning and... see more

The Public Relations Committee of the Advertising Women of New York were charged to create an awards ceremony that would... see more

The Power of Selling is the perfect textbook to teach students about the proven process of selling. More important, it... see more

In this activity, students will consider the role of a logo in the firm’s overall brand – what role does it play, how... see more

The LINKS Marketing Strategy Simulation is a team-based, competitive marketing strategy simulation. The simulation... see more

This is an activity which demonstrated hemispherical lateralization.

This is a lesson plan that examines the use of sex in advertising. The plan includes overheads and a guideline for... see more

Content Marketing (CM); a simple concept but difficult to get right without the planning and preparation required. This... see more

This site contains 35+ online, interactive quizzes that primarily involve matching a product slogan with the product.... see more

This commercial site claims to cover creative fundamentals: getting into a groove, and producing lots of concepts. It... see more

A comprehensive source of bibliographic citations covering U.S. agricultural and life sciences information, Agricola... see more

Published by the AARP (American Association of Retired Persons), this report considers the retirement expectations of the... see more

This book sets out the principles of how to get yourself into print – a way to positively enhance your profile, extend... see more

This is a short tutorial regarding brand names. The three types of brand names are identified: family, individual and... see more

This is a free, online workshop that is based on a book by the author. Although it is a commercial site that tries to... see more

This is a free textbook offered by BookBoon. The best salespeople understand that people buy differently. Some people buy... see more

If you are ready to start a new business or launch a new product, you need this book. Although most entrepreneurs work... see more

Everyday, we encounter situations in which someone seems to be selling something for more than it's worth. But can you... see more

'Advertising is a dynamic industry that combines analysis with imagination to shape the way people purchase products and... see more

Sawtooth Software produces software products for interviewing and data analysis. Their ACA and CBC systems are used... see more

This book provides an overview of consumer behaviour and public relations. Consumer behavior is the study of the... see more

This is a PowerPoint presentation regarding consumer segmentation. It provides definitions of segmentation, indicates... see more

Content Marketing (CM); a simple concept but difficult to get right without the planning and preparation required. This... see more

This is a free textbook offered by BookBoon. An eye-opening insight into how customers are often treated once they become... see more