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MERLOT II






        

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Materials 21 - 30 shown of 198 results

Advertising Slogans

AdSlogans.com, home of the Advertising Slogan Hall of Fame, runs the world's most comprehensive advertising slogans database... see more
Material Type: Reference Material
Author: Unknown
Date Added: Sep 08, 2004 Date Modified: Jan 17, 2009
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About this material:
Peer Reviews 4.25 rating
User Rating (not rated)
Discussion (none)
Personal Collections (1)
Learning Exercises (none)
Accessibility Info (none)

Google Online Marketing Challenge

The Google Online Marketing Challenge is a great hands-on exercise for undergraduate or graduate students in classes such as... see more
Material Type: Collection
Author: Google
Date Added: May 13, 2008 Date Modified: Mar 13, 2012
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About this material:
Peer Reviews 4.25 rating
User Rating 5 user rating
Discussion (1 Comment)
Personal Collections (2)
Learning Exercises (none)
Accessibility Info (none)

VALS Market Segmentation- Personality Traits and Consumer Behavior

VALS™ is a marketing and consulting tool that helps businesses worldwide develop and execute more effective strategies. The... see more
Material Type: Quiz/Test
Author: SRI Consulting Business Intelligence
Date Added: Feb 03, 2008 Date Modified: Feb 13, 2013
Peer Review for material titled "VALS Market Segmentation- Personality Traits and Consumer Behavior"
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About this material:
Peer Reviews 4.25 rating
User Rating 4 user rating
Discussion (1 Comment)
Personal Collections (1)
Learning Exercises (none)
Accessibility Info (none)

Lesson Plans, Mind Maps and Activities for Educators

The resources include lesson plan/s, presentations to introduce a topic area on PowerPoint and as a mind map and activities... see more
Material Type: Reference Material
Author: Unknown
Date Added: Sep 12, 2004 Date Modified: Aug 25, 2014
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About this material:
Peer Reviews 4.1 rating
User Rating (not rated)
Discussion (none)
Personal Collections (5)
Learning Exercises (none)
Accessibility Info (none)

B2B Marketing Plan

An outline, description, and steps to develop a B2B marketing plan to facilitate an exchange with a business enterprise... see more
Material Type: Reference Material
Author: Irvine Clarke
Date Added: Sep 21, 2001 Date Modified: Jun 08, 2006
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About this material:
Peer Reviews 4 rating
User Rating (not rated)
Discussion (none)
Personal Collections (1)
Learning Exercises (none)
Accessibility Info (none)

Creativity in marketing communication

Interactive technical note with the purpose of enabling students to understand the importance of creativity in strategic... see more
Material Type: Reference Material
Author: Teresa Serra, Juan Luis Martínez
Date Added: Feb 09, 2009 Date Modified: Jul 11, 2011
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About this material:
Peer Reviews 5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
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Determining the Break-Even Point of Profit for a Campus Service

This is an assignment using an online break-even analysis calculator, appropriate for any lower level business course.  see more
Material Type: Assignment
Author: Michelle Kunz
Date Added: Aug 13, 2010 Date Modified: Jul 01, 2013
Peer Review for material titled "Determining the Break-Even Point of Profit for a Campus Service"
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About this material:
Peer Reviews 5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

Digital Marketing Tools

Digital Marketing Tools is an interactive technical note which introduces the students to the most important techniques of... see more
Material Type: Reference Material
Author: Manuel A. Alonso
Date Added: Feb 09, 2009 Date Modified: Jul 30, 2011
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About this material:
Peer Reviews 4 rating
User Rating (not rated)
Discussion (none)
Personal Collections (4)
Learning Exercises (none)
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Lesson Plan on Market Analysis

This Bized site provides a lesson plan that serves as an introduction to the marketing function of a business and seeks to... see more
Material Type: Drill and Practice
Author: Biz Ed
Date Added: Jul 23, 2004 Date Modified: Jul 18, 2014
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About this material:
Peer Reviews 4 rating
User Rating (not rated)
Discussion (1 Comment)
Personal Collections (2)
Learning Exercises (none)
Accessibility Info (none)

Media, Education, and the Marketplace

How can we harness the emerging forms of interactive media to enhance the learning process? Professor Miyagawa and prominent... see more
Material Type: Online Course
Author: Prof. Shigeru Miyagawa
Date Added: Jun 09, 2011 Date Modified: Jun 04, 2014
Peer Review for material titled "Media, Education, and the Marketplace"
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About this material:
Peer Reviews 4 rating
User Rating (not rated)
Discussion (none)
Personal Collections (2)
Learning Exercises (none)
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