Search Materials
Sort materials by
Search Materials
Get more information on the MERLOT Editors' Choice Award in a new window.
Get more information on the MERLOT Classics Award in a new window.
Get more information on the JOLT Award in a new window.
Go to Search Page
Go to Partner Benefits
View material results for all categories
Search all MERLOT
Select to go to your profile
Select to go to your workspace
Select to go to your Dashboard Report
Select to go to your Content Builder
Select to log out
Search Terms
Enter username
Enter password
Please give at least one keyword of at least three characters for the search to work with. The more keywords you give, the better the search will work for you.
select OK to launch help window
cancel help

MERLOT II






        

Refine Your Search:

 
Materials 21 - 30 shown of 129 results

The Gender Ads Project

The Gender Ads Project is organized in a number of topical areas or tropes of advertising. These are themes have been... see more
Material Type: Collection
Author: Scott A. Lukas
Date Added: Sep 22, 2008 Date Modified: Apr 27, 2014
Pick a Bookmark Collection or Course ePortfolio to put this material in or scroll to the bottom to create a new Bookmark Collection
Name the Bookmark Collection to represent the materials you will add
Describe the Bookmark Collection so other MERLOT users will know what it contains and if it has value for their work or teaching. Other users can copy your Bookmark Collection to their own profile and modify it to save time
Edit the information about the material in this {0}
Submitting Bookmarks...
Peer Review for material titled "The Gender Ads Project"
User Rating for material titled "The Gender Ads Project"
Member Comments for material titled "The Gender Ads Project"
Bookmark Collections for material titled "The Gender Ads Project"
Course ePortfolios for material titled "The Gender Ads Project"
Learning Exercises for material titled "The Gender Ads Project"
Accessibility Info for material titled "The Gender Ads Project"
About this material:
Peer review 4 rating
Peer Reviews 4 rating
User Rating (not rated)
Discussion (none)
In (2)  Bookmark Collections
Course ePortfolios (none)
Learning Exercises (none)
Accessibility Info (none)

Articles About Advertising Slogans

This site contains links to over 20 articles that concern advertising slogans. The title, author and company are provided.
Material Type: Collection
Author: Timothy R.V. Foster
Date Added: Jul 19, 2004 Date Modified: May 17, 2006
Pick a Bookmark Collection or Course ePortfolio to put this material in or scroll to the bottom to create a new Bookmark Collection
Name the Bookmark Collection to represent the materials you will add
Describe the Bookmark Collection so other MERLOT users will know what it contains and if it has value for their work or teaching. Other users can copy your Bookmark Collection to their own profile and modify it to save time
Edit the information about the material in this {0}
Submitting Bookmarks...
Peer Review for material titled "Articles About Advertising Slogans"
User Rating for material titled "Articles About Advertising Slogans"
Member Comments for material titled "Articles About Advertising Slogans"
Bookmark Collections for material titled "Articles About Advertising Slogans"
Course ePortfolios for material titled "Articles About Advertising Slogans"
Learning Exercises for material titled "Articles About Advertising Slogans"
Accessibility Info for material titled "Articles About Advertising Slogans"
About this material:
Peer review 3.9 rating
Peer Reviews 3.9 rating
User Rating (not rated)
Discussion (none)
In (2)  Bookmark Collections
Course ePortfolios (none)
Learning Exercises (none)
Accessibility Info (none)

Anatomy of an Ad: An Analysis of Advertising Techniques

This is a lesson plan that has students study specific techniques that are used in advertising, identify specific techniques... see more
Material Type: Presentation
Author: Unknown
Date Added: Nov 06, 2004 Date Modified: Apr 28, 2009
Pick a Bookmark Collection or Course ePortfolio to put this material in or scroll to the bottom to create a new Bookmark Collection
Name the Bookmark Collection to represent the materials you will add
Describe the Bookmark Collection so other MERLOT users will know what it contains and if it has value for their work or teaching. Other users can copy your Bookmark Collection to their own profile and modify it to save time
Edit the information about the material in this {0}
Submitting Bookmarks...
Peer Review for material titled "Anatomy of an Ad: An Analysis of Advertising Techniques"
User Rating for material titled "Anatomy of an Ad: An Analysis of Advertising Techniques"
Member Comments for material titled "Anatomy of an Ad: An Analysis of Advertising Techniques"
Bookmark Collections for material titled "Anatomy of an Ad: An Analysis of Advertising Techniques"
Course ePortfolios for material titled "Anatomy of an Ad: An Analysis of Advertising Techniques"
Learning Exercises for material titled "Anatomy of an Ad: An Analysis of Advertising Techniques"
Accessibility Info for material titled "Anatomy of an Ad: An Analysis of Advertising Techniques"
About this material:
Peer review 3.8 rating
Peer Reviews 3.8 rating
User Rating (not rated)
Discussion (none)
In (1)  Bookmark Collections
Course ePortfolios (none)
Learning Exercises (none)
Accessibility Info (none)

Magazine Production

This is a lesson plan targeted towards Grades 11-12 that helps explain how magazines identify target markets that can be... see more
Material Type: Presentation
Author: Jane Tallim
Date Added: Nov 06, 2004 Date Modified: Jan 14, 2015
Pick a Bookmark Collection or Course ePortfolio to put this material in or scroll to the bottom to create a new Bookmark Collection
Name the Bookmark Collection to represent the materials you will add
Describe the Bookmark Collection so other MERLOT users will know what it contains and if it has value for their work or teaching. Other users can copy your Bookmark Collection to their own profile and modify it to save time
Edit the information about the material in this {0}
Submitting Bookmarks...
Peer Review for material titled "Magazine Production"
User Rating for material titled "Magazine Production"
Member Comments for material titled "Magazine Production"
Bookmark Collections for material titled "Magazine Production"
Course ePortfolios for material titled "Magazine Production"
Learning Exercises for material titled "Magazine Production"
Accessibility Info for material titled "Magazine Production"
About this material:
Peer review 3.8 rating
Peer Reviews 3.8 rating
User Rating (not rated)
Discussion (none)
In (1)  Bookmark Collections
Course ePortfolios (none)
Learning Exercises (none)
Accessibility Info (none)

Promotion Unit for Introductory Marketing

Information about promotion for an introductory marketing course.
Material Type: Reference Material
Author: Louise Ripley
Date Added: Dec 05, 2005 Date Modified: Aug 25, 2014
Pick a Bookmark Collection or Course ePortfolio to put this material in or scroll to the bottom to create a new Bookmark Collection
Name the Bookmark Collection to represent the materials you will add
Describe the Bookmark Collection so other MERLOT users will know what it contains and if it has value for their work or teaching. Other users can copy your Bookmark Collection to their own profile and modify it to save time
Edit the information about the material in this {0}
Submitting Bookmarks...
Peer Review for material titled "Promotion Unit for Introductory Marketing"
User Rating for material titled "Promotion Unit for Introductory Marketing"
Member Comments for material titled "Promotion Unit for Introductory Marketing"
Bookmark Collections for material titled "Promotion Unit for Introductory Marketing"
Course ePortfolios for material titled "Promotion Unit for Introductory Marketing"
Learning Exercises for material titled "Promotion Unit for Introductory Marketing"
Accessibility Info for material titled "Promotion Unit for Introductory Marketing"
About this material:
Peer review 4.3 rating
Peer Reviews 4.3 rating
User Rating (not rated)
Discussion (none)
Bookmark Collections (none)
In (1)  Course ePortfolios
Learning Exercises (none)
Accessibility Info (none)

Case Studies on the Tobacco Industry

On this site are found five case studies regarding the marketing of tobacco. The Centre for Tobacco Control Research at the... see more
Material Type: Case Study
Author: The Centre for Tobacco Control Research
Date Added: Jul 27, 2004 Date Modified: Jun 24, 2008
Pick a Bookmark Collection or Course ePortfolio to put this material in or scroll to the bottom to create a new Bookmark Collection
Name the Bookmark Collection to represent the materials you will add
Describe the Bookmark Collection so other MERLOT users will know what it contains and if it has value for their work or teaching. Other users can copy your Bookmark Collection to their own profile and modify it to save time
Edit the information about the material in this {0}
Submitting Bookmarks...
Peer Review for material titled "Case Studies on the Tobacco Industry"
User Rating for material titled "Case Studies on the Tobacco Industry"
Member Comments for material titled "Case Studies on the Tobacco Industry"
Bookmark Collections for material titled "Case Studies on the Tobacco Industry"
Course ePortfolios for material titled "Case Studies on the Tobacco Industry"
Learning Exercises for material titled "Case Studies on the Tobacco Industry"
Accessibility Info for material titled "Case Studies on the Tobacco Industry"
About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
User Rating (not rated)
Discussion (none)
Bookmark Collections (none)
Course ePortfolios (none)
Learning Exercises (none)
Accessibility Info (none)

Media Planning

This tutorial introduces students to the different aspects of Media Planning, from the initial process through to the... see more
Material Type: Tutorial
Author: Teresa Serra, Ricardo Perez
Date Added: Jul 17, 2012 Date Modified: Oct 29, 2013
Pick a Bookmark Collection or Course ePortfolio to put this material in or scroll to the bottom to create a new Bookmark Collection
Name the Bookmark Collection to represent the materials you will add
Describe the Bookmark Collection so other MERLOT users will know what it contains and if it has value for their work or teaching. Other users can copy your Bookmark Collection to their own profile and modify it to save time
Edit the information about the material in this {0}
Submitting Bookmarks...
Peer Review for material titled "Media Planning"
User Rating for material titled "Media Planning"
Member Comments for material titled "Media Planning"
Bookmark Collections for material titled "Media Planning"
Course ePortfolios for material titled "Media Planning"
Learning Exercises for material titled "Media Planning"
Accessibility Info for material titled "Media Planning"
About this material:
Peer review 3.75 rating
Peer Reviews 3.75 rating
User Rating (not rated)
Discussion (none)
In (1)  Bookmark Collections
Course ePortfolios (none)
Learning Exercises (none)
Accessibility Info (none)

Pricing Policies, Quality, Adding Value and Advertising

This Bized site provides a lesson plan to enhance student understanding of pricing in business. Lesson objectives are... see more
Material Type: Drill and Practice
Author: Biz Ed
Date Added: Jul 23, 2004 Date Modified: Apr 26, 2011
Pick a Bookmark Collection or Course ePortfolio to put this material in or scroll to the bottom to create a new Bookmark Collection
Name the Bookmark Collection to represent the materials you will add
Describe the Bookmark Collection so other MERLOT users will know what it contains and if it has value for their work or teaching. Other users can copy your Bookmark Collection to their own profile and modify it to save time
Edit the information about the material in this {0}
Submitting Bookmarks...
Peer Review for material titled "Pricing Policies, Quality, Adding Value and Advertising"
User Rating for material titled "Pricing Policies, Quality, Adding Value and Advertising"
Member Comments for material titled "Pricing Policies, Quality, Adding Value and Advertising"
Bookmark Collections for material titled "Pricing Policies, Quality, Adding Value and Advertising"
Course ePortfolios for material titled "Pricing Policies, Quality, Adding Value and Advertising"
Learning Exercises for material titled "Pricing Policies, Quality, Adding Value and Advertising"
Accessibility Info for material titled "Pricing Policies, Quality, Adding Value and Advertising"
About this material:
Peer review 3.75 rating
Peer Reviews 3.75 rating
User Rating (not rated)
Discussion (none)
In (1)  Bookmark Collections
Course ePortfolios (none)
Learning Exercises (none)
Accessibility Info (none)

Promotion, Advertising Agencies and the Media

This resource is designed to give a practical understanding of business decision making within the context of promotion. The... see more
Material Type: Presentation
Author: Bized
Date Added: Dec 28, 2005 Date Modified: Feb 20, 2015
Pick a Bookmark Collection or Course ePortfolio to put this material in or scroll to the bottom to create a new Bookmark Collection
Name the Bookmark Collection to represent the materials you will add
Describe the Bookmark Collection so other MERLOT users will know what it contains and if it has value for their work or teaching. Other users can copy your Bookmark Collection to their own profile and modify it to save time
Edit the information about the material in this {0}
Submitting Bookmarks...
Peer Review for material titled "Promotion, Advertising Agencies and the Media"
User Rating for material titled "Promotion, Advertising Agencies and the Media"
Member Comments for material titled "Promotion, Advertising Agencies and the Media"
Bookmark Collections for material titled "Promotion, Advertising Agencies and the Media"
Course ePortfolios for material titled "Promotion, Advertising Agencies and the Media"
Learning Exercises for material titled "Promotion, Advertising Agencies and the Media"
Accessibility Info for material titled "Promotion, Advertising Agencies and the Media"
About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
User Rating (not rated)
Discussion (none)
Bookmark Collections (none)
Course ePortfolios (none)
Learning Exercises (none)
Accessibility Info (none)

Testing Your Advertising IQ

A short 20-question multiple choice quiz taking five minutes to complete.  It provides test-takers with an idea of how much... see more
Material Type: Quiz/Test
Author: Scott armstrong
Date Added: Oct 18, 2011 Date Modified: Jul 09, 2013
Pick a Bookmark Collection or Course ePortfolio to put this material in or scroll to the bottom to create a new Bookmark Collection
Name the Bookmark Collection to represent the materials you will add
Describe the Bookmark Collection so other MERLOT users will know what it contains and if it has value for their work or teaching. Other users can copy your Bookmark Collection to their own profile and modify it to save time
Edit the information about the material in this {0}
Submitting Bookmarks...
Peer Review for material titled "Testing Your Advertising IQ"
User Rating for material titled "Testing Your Advertising IQ"
Member Comments for material titled "Testing Your Advertising IQ"
Bookmark Collections for material titled "Testing Your Advertising IQ"
Course ePortfolios for material titled "Testing Your Advertising IQ"
Learning Exercises for material titled "Testing Your Advertising IQ"
Accessibility Info for material titled "Testing Your Advertising IQ"
About this material:
Peer review 3.75 rating
Peer Reviews 3.75 rating
User Rating (not rated)
Discussion (none)
In (1)  Bookmark Collections
Course ePortfolios (none)
Learning Exercises (none)
Accessibility Info (none)
RSS

Results page 3 of 13
Left Arrow  Prev 1  2  3  4  5  6  7  8  9  10  Next Next Arrow
Jump to page