MERLOT Materials

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This video was recorded at NIPS ˙08 Workshop: Beyond Search - Computational Intelligence for the Web. Search engine... see more

This assignment evaluates Positioning Theory (Trout and Ries) and applies it to LinkedIn. It is a simple application of... see more

This is a free textbook that is offered by Amazon for reading on a Kindle. Anybody can read Kindle books—even without a... see more

This is a free textbook offered by BookBoon. 'Social Media is already very well known and widely used, but there is still... see more

An assignment on how students can create an "ePortfolio" using social media.

This is a free textbook offered by BookBoon. Long term planning is the key to an organisation’s success. This book... see more

"Having a never ending stream of new prospects and potential clients is the lifeblood of any business. This textbook will... see more

This assignment uses the Near Beer supply chain management simulation to demonstrate the complexities of meeting changes... see more

The Gender Ads Project is organized in a number of topical areas or tropes of advertising. These are themes have been... see more

A short assignment whereby students use Twitter for one hour.

This is an assignment using the PRIZM zip code geo-demographics to illustrate consumer markets and segmentation.

This is a free online textbook offered by BookBoon. 'Web 2.0 applications and social media have provided new venues for... see more

The website contains a collection of 90 business ethics cases developed from 1987-1994 with funding provided by Arthur... see more

Break-Even Analysis is a financial tool that allows marketing managers to estimate how many units of a product a company... see more

A collection of commercials that illustrate various advertising principles such as minimizing price and showing good... see more

This is a free, online course offered by the Saylor Foundation. 'Whether you know it or not, you are actively... see more

I have decided to develop and provide a free marketing simulation game for lecturers and instructors. One of the... see more

This activity is based around a free Excel template for quickly and easily running cluster analysis that is available at... see more

"This book is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from... see more

This is an exercise that enables students to reflect upon their client-based group marketing project experience and... see more

Each year the USC Marshall School of Business has a case competition. Listed here are the cases from 2005 through 2012... see more

This book’s title tells its intent. It is written to help you understand media and culture. The media and culture are so... see more

This is a virtual world video that illustrates how virtual worlds can be used in training, in this case a retail... see more

This is a module that is part of a course on Issues in Culture and Society. The site contains presentations, readings,and... see more