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MERLOT II






        

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Materials 31 - 40 shown of 173 results

The Hummer Marketing Case

This is a case study of the Hummer. It was designed to help students develop effective strategies for finding information on... see more
Material Type: Case Study
Author: Jacob Jacoby
Date Added: Mar 19, 2003 Date Modified: Oct 05, 2006
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About this material:
Peer Reviews 3.6 rating
User Rating 1 user rating
Discussion (1 Comment)
Personal Collections (2)
Learning Exercises (none)
Accessibility Info (none)

Brazilians Working with Americans

Cultural case studies featuring American and Brazilian executives who speak  openly about their experiences working... see more
Material Type: Case Study
Author: Orlando Kelm, Mary Risner
Date Added: Feb 12, 2007 Date Modified: May 13, 2014
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About this material:
Peer Reviews 4.5 rating
User Rating 3 user rating
Discussion (1 Comment)
Personal Collections (none)
Learning Exercises (none)
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JIT process

Interacitve case Study comprised of a dynamic comparison of the pull-push processes and a virtual guide of the Ford plant in... see more
Material Type: Case Study
Author: José Luis Fernández
Date Added: Jul 14, 2009 Date Modified: Jun 01, 2010
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About this material:
Peer Reviews 4.5 rating
User Rating (not rated)
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Learning Exercises (none)
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Market Failure Lesson Plan

This Bized site provides a lesson plan based around the topic of genetically modified crops and the issue of market failure. ... see more
Material Type: Case Study
Author: Biz Ed
Date Added: Jul 23, 2004 Date Modified: Jun 28, 2011
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About this material:
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
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Novartis, commercial strategy for success

This interactive case study has been developed for students to apply their knowledge about how to develop a sales strategy... see more
Material Type: Case Study
Author: Teresa Serra, Claire Bastien
Date Added: Aug 23, 2010 Date Modified: Jun 02, 2011
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About this material:
Peer Reviews 4.5 rating
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Wal-Mart Case Assignment

This is a case on Wal-Mart for a graduate strategy class. In addition to the questions posed in the module, there are links... see more
Material Type: Case Study
Author: Joel Steckel
Date Added: Mar 19, 2003 Date Modified: Oct 26, 2010
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About this material:
Peer Reviews 3.5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (4)
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100+ Case Studies: Social Media Marketing Examples

A reference for case studies and ideas about brands using social media.
Material Type: Case Study
Author: Christine Whittemore
Date Added: Oct 03, 2011 Date Modified: Jul 03, 2013
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About this material:
Peer Reviews 4.25 rating
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DeBeers's Diamond Dilemma

In this case, "the synthetic diamond industry has come on the radar of diamond giant DeBeers as a potential disruptive... see more
Material Type: Case Study
Author: David McAdams
Date Added: Jan 27, 2009 Date Modified: Mar 16, 2011
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About this material:
Peer Reviews 4.25 rating
User Rating (not rated)
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Eli Lilly: Recreating Drug Discovery for the 21st Century

This case "describes changes facing the structure of the pharmaceutical industry as a result of new science and untenable... see more
Material Type: Case Study
Author: Rebecca Henderson
Date Added: Jan 27, 2009 Date Modified: May 19, 2010
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About this material:
Peer Reviews 4.25 rating
User Rating (not rated)
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XBox Let´s play!

Interactive case study that analyses the strategy used by Microsoft to enter the video game industry by launching a new games... see more
Material Type: Case Study
Author: David B. Allen
Date Added: Jul 14, 2009 Date Modified: May 03, 2011
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About this material:
Peer Reviews 3.25 rating
User Rating (not rated)
Discussion (none)
Personal Collections (1)
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