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MERLOT II






        

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Materials 41 - 50 shown of 129 results

Advertising Elasticity of Demand

The Virtual Learning Arcade is a series of models and simulations on various economics and business topics. Each simulation... see more
Material Type: Simulation
Author: Biz Ed
Date Added: Jun 09, 2008 Date Modified: Mar 26, 2009
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Peer review 3.75 rating
Peer Reviews 3.75 rating
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Student Ad Book Presentations: How To Plan Advertising

An example of a student report written in response to an assignment to read a book and then teach the class about How to Plan... see more
Material Type: Presentation
Author: Steve Bayley
Date Added: Apr 27, 2012 Date Modified: Jul 01, 2013
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About this material:
Peer review 3.75 rating
Peer Reviews 3.75 rating
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Advertising/Promotion Readings

This site provides links to a series of articles concerning Advertising or Promotion. Some of the articles are several years... see more
Material Type: Collection
Author: R.G. Chapman
Date Added: Sep 13, 2002 Date Modified: Jul 09, 2011
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Peer review 3.5 rating
Peer Reviews 3.5 rating
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How Marketers Target Kids

This teaching moment explores segments of people to which beer manufacturers target their ads. An activity is provided for... see more
Material Type: Drill and Practice
Author: Barry Duncan
Date Added: May 04, 2002 Date Modified: Jan 14, 2015
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Peer review 3.5 rating
Peer Reviews 3.5 rating
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A Tutorial for Using Simmons Choices III

Choices II is a useful source of information for marketing and advertising professionals as well as students in these fields.... see more
Material Type: Tutorial
Author: Hairong Li
Date Added: Mar 23, 2004 Date Modified: Apr 29, 2011
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About this material:
Peer review 3.25 rating
Peer Reviews 3.25 rating
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Creative Corporate Communication

A short lesson on getting your message across to customers through corporate communication.
Material Type: Presentation
Author: Biz/ed - a JISC funded service.
Date Added: Dec 28, 2005 Date Modified: Jun 01, 2010
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Peer review 3.25 rating
Peer Reviews 3.25 rating
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Clear and Simple: Developing Effective Print Materials for Low-Literate Readers

This guide outlines a process for developing publications for people with limited-literacy skills. The process was derived... see more
Material Type: Open Textbook
Author: National Cancer Institute Multiple Authors
Date Added: Oct 07, 2008 Date Modified: Jan 09, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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The Names Generator Project

The Names Generator Project created by Danish web developer, Niels Gamborg, is an easy way to randomly generate a list of... see more
Material Type: Development Tool
Author: Niels Gamborg
Date Added: Apr 19, 2014 Date Modified: Feb 24, 2015
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Peer review 2.5 rating
Peer Reviews 2.5 rating
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Historic Ad Collection

This site includes copies of and information about 7,000 advertisements printed in U.S. and Canadian newspapers and magazines... see more
Material Type: Collection
Author: Duke University
Date Added: May 17, 2001 Date Modified: Jan 28, 2013
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
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50 Years of Coca Cola Advertising

This site includes links to various issues concerning Coca Cola's advertising. There are actual videos of the ads that can... see more
Material Type: Collection
Author: Library of Congress
Date Added: Apr 28, 2002 Date Modified: Jun 13, 2011
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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