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MERLOT II






        

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Materials 41 - 50 shown of 136 results

Advertising/Promotion Readings

This site provides links to a series of articles concerning Advertising or Promotion. Some of the articles are several years... see more
Material Type: Collection
Author: R.G. Chapman
Date Added: Sep 13, 2002 Date Modified: Jul 09, 2011
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About this material:
Peer Reviews 3.5 rating
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Demographic Beer

This teaching moment explores segments of people to which beer manufacturers target their ads. An activity is provided for... see more
Material Type: Drill and Practice
Author: Barry Duncan
Date Added: May 04, 2002 Date Modified: Jun 29, 2006
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About this material:
Peer Reviews 3.5 rating
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A Tutorial for Using Simmons Choices III

Choices II is a useful source of information for marketing and advertising professionals as well as students in these fields.... see more
Material Type: Tutorial
Author: Hairong Li
Date Added: Mar 23, 2004 Date Modified: Apr 29, 2011
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About this material:
Peer Reviews 3.25 rating
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Creative Corporate Communication

A short lesson on getting your message across to customers through corporate communication.
Material Type: Presentation
Author: Biz/ed - a JISC funded service.
Date Added: Dec 28, 2005 Date Modified: Jun 01, 2010
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About this material:
Peer Reviews 3.25 rating
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The Advertising Elasticity of Demand

The objective of this simulation is to illustrate how to calculate and apply the advertising elasticity of demand. The... see more
Material Type: Simulation
Author: Biz Ed
Date Added: Jul 09, 2002 Date Modified: Jan 05, 2009
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About this material:
Editor Review avg: 5 rating
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50 Years of Coca Cola Advertising

This site includes links to various issues concerning Coca Cola's advertising. There are actual videos of the ads that can... see more
Material Type: Collection
Author: Library of Congress
Date Added: Apr 28, 2002 Date Modified: Jun 13, 2011
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About this material:
Editor Review avg: 5 rating
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Ad Slogans Trivia and Quizzes

This site contains 35+ online, interactive quizzes that primarily involve matching a product slogan with the product. Most... see more
Material Type: Quiz/Test
Author: Fun Trivia (www.funtrivia.com)
Date Added: Apr 26, 2003 Date Modified: Feb 11, 2009
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About this material:
Editor Review avg: 3.5 rating
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Advertising Slogans Quiz

This is a simple online quiz that can be used with students to help them identify companies by the advertising slogans they... see more
Material Type: Quiz/Test
Author: Randall G. Chapman
Date Added: Feb 14, 2002 Date Modified: Jun 13, 2011
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Editor Review avg: 4 rating
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Brand Exchange

This is a commercial website, but has a variety of articles concerning branding. There is also a link to the Business Week... see more
Material Type: Reference Material
Author: Interbrand
Date Added: Apr 20, 2002 Date Modified: Jun 13, 2011
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About this material:
Editor Review avg: 3 rating
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Clear and Simple: Developing Effective Print Materials for Low-Literate Readers

This guide outlines a process for developing publications for people with limited-literacy skills. The process was derived... see more
Material Type: Open Textbook
Author: National Cancer Institute Multiple Authors
Date Added: Oct 07, 2008 Date Modified: Sep 03, 2013
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Editor Review avg: 4.33 rating
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