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MERLOT II






    

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Materials 51 - 60 shown of 173 results

Customer-Driven Marketing

This site from Inc.com contains ideas on generating referrals, using references to build business, and creating buzz with... see more
Material Type: Tutorial
Author: Inc.com
Date Added: Jul 25, 2004 Date Modified: Jun 13, 2008
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Peer review 4 rating
Peer Reviews 4 rating
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eMe: event music experience

The case study tells the start up of a new music platform for live concerts on the Internet. The real protagonists of the... see more
Material Type: Case Study
Author: Manuel Alonso, Maria Luisa Mendez
Date Added: Jul 17, 2012 Date Modified: May 06, 2015
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Peer review 4 rating
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Handling Objections in Sales

״If you've been in sales for any length of time then you've most likely heard the objections in sales more than once. How can... see more
Material Type: Open Textbook
Author: MTD Training
Date Added: Jun 29, 2011 Date Modified: Jun 20, 2012
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Peer review 4 rating
Peer Reviews 4 rating
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Making It in Public Relations

״In this book the author explains how the business of public relations works and suggests the best career paths to follow.... see more
Material Type: Open Textbook
Author: Leonard Mogel
Date Added: Jun 29, 2011 Date Modified: Feb 19, 2015
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Peer review 4 rating
Peer Reviews 4 rating
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Negotiating Sales

This is a free textbook offered by BookBoon.״If you're going to be a top earner in the sales industry then effective... see more
Material Type: Open Textbook
Author: MTD Training
Date Added: Jun 29, 2011 Date Modified: Mar 12, 2014
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Peer review 4 rating
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The 1997 Census of Manufacturers

This site contains a great deal of information about the Population as well as the Business Sector. The Census of... see more
Material Type: Simulation
Author: U.S. Government
Date Added: Mar 03, 2000 Date Modified: May 05, 2007
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Peer review 3 rating
Peer Reviews 3 rating
User review 5 average rating
User Rating 5 user rating
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Marketing Research Articles

This is a collection of links to articles that are used in a Marketing Research class. The articles are arranged by topic.
Material Type: Collection
Author: Madhu Viswanathan
Date Added: Dec 02, 2001 Date Modified: Jan 04, 2011
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Peer review 2.8 rating
Peer Reviews 2.8 rating
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Accelerating Innovation: People, Processes, & Technology

A 1-hour video presentation by Jack Shaw who presented at the 2006 SAP Brazil User Forum in Sao Paulo; topics include... see more
Material Type: Presentation
Author: Unknown
Date Added: Jan 14, 2007 Date Modified: Nov 05, 2012
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Peer review 3.75 rating
Peer Reviews 3.75 rating
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Advertising Elasticity of Demand

The Virtual Learning Arcade is a series of models and simulations on various economics and business topics. Each simulation... see more
Material Type: Simulation
Author: Biz Ed
Date Added: Jun 09, 2008 Date Modified: Mar 26, 2009
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Peer review 3.75 rating
Peer Reviews 3.75 rating
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Sales Management: Teamwork, Leadership and Technology

"Completely revised and updated for 21st century selling, this popular text has been updated to reflect issues affecting... see more
Material Type: Open Textbook
Author: Charles M. Futrell
Date Added: Jun 29, 2011 Date Modified: Jul 28, 2015
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Peer review 3.75 rating
Peer Reviews 3.75 rating
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