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MERLOT II






        

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Materials 51 - 60 shown of 137 results

Brand Exchange

This is a commercial website, but has a variety of articles concerning branding. There is also a link to the Business Week... see more
Material Type: Reference Material
Author: Interbrand
Date Added: Apr 20, 2002 Date Modified: Jun 13, 2011
Peer Review for material titled "Brand Exchange"
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Member Comments for material titled "Brand Exchange"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review (not reviewed)
User Rating (not rated)
Discussion (none)
Personal Collections (4)
Learning Exercises (none)
Accessibility Info (none)

Developing Promotion Creativity

This is an exercise designed to help students think creatively about advertising slogans. Students are presented with a... see more
Material Type: Drill and Practice
Author: Theresa Flaherty
Date Added: Oct 07, 2002 Date Modified: May 28, 2010
Peer Review for material titled "Developing Promotion Creativity"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
Personal Collections (3)
Learning Exercises (none)
Accessibility Info (none)

Emergence of Advertising in America

This site contains a database of over 9,000 images of U.S. advertising from 1850-1920 from the Rare Book, Manuscript, and... see more
Material Type: Reference Material
Author: Digital Scriptorium
Date Added: Jul 12, 2004 Date Modified: Mar 20, 2012
Peer Review for material titled "Emergence of Advertising in America"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
Personal Collections (2)
Learning Exercises (none)
Accessibility Info (none)

Evaluating Ad Campaigns

This website provides a structured guide for evaluating an agency's proposal in pdf format, an Excel worksheet to use in the... see more
Material Type: Tutorial
Author: Scott armstrong
Date Added: Oct 18, 2002 Date Modified: Jan 04, 2011
Peer Review for material titled "Evaluating Ad Campaigns"
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Member Comments for material titled "Evaluating Ad Campaigns"
Personal Collections for material titled "Evaluating Ad Campaigns"
Learning Exercises for material titled "Evaluating Ad Campaigns"
Accessibility Info for material titled "Evaluating Ad Campaigns"
About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review (not reviewed)
User Rating (not rated)
Discussion (none)
Personal Collections (5)
Learning Exercises (none)
Accessibility Info (none)

Evaluating the Packaging of Competitors Using the VIEW Model

This exercise helps students evaluate product packaging of competitors using the VIEW Model of package design (visibility,... see more
Material Type: Drill and Practice
Author: Theresa Flaherty
Date Added: Oct 07, 2002 Date Modified: Jul 21, 2006
Peer Review for material titled "Evaluating the Packaging of Competitors Using the VIEW Model"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
Personal Collections (1)
Learning Exercises (none)
Accessibility Info (none)

Historic Ad Collection

This site includes copies of and information about 7,000 advertisements printed in U.S. and Canadian newspapers and magazines... see more
Material Type: Collection
Author: Duke University
Date Added: May 17, 2001 Date Modified: Jan 28, 2013
Peer Review for material titled "Historic Ad Collection"
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Personal Collections for material titled "Historic Ad Collection"
Learning Exercises for material titled "Historic Ad Collection"
Accessibility Info for material titled "Historic Ad Collection"
About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
Personal Collections (5)
Learning Exercises (none)
Accessibility Info (none)

Historical Ads

This website contains links to historical ads from five main subject categories: Beauty and Hygiene, Radio, Television,... see more
Material Type: Collection
Author: Digital Scriptorium - Duke University
Date Added: May 04, 2002 Date Modified: Jun 13, 2011
Peer Review for material titled "Historical Ads"
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Personal Collections for material titled "Historical Ads"
Learning Exercises for material titled "Historical Ads"
Accessibility Info for material titled "Historical Ads"
About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
Personal Collections (5)
Learning Exercises (none)
Accessibility Info (none)

IMC Resources

A compilation of online resources that can be used in courses such as integrated marketing communications (IMC), advertising,... see more
Material Type: Reference Material
Author: Theresa Flaherty
Date Added: Sep 21, 2001 Date Modified: Jun 28, 2012
Peer Review for material titled "IMC Resources"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
Personal Collections (2)
Learning Exercises (none)
Accessibility Info (none)

Media and Culture

Distance Learning course on the relationship between media and culture. Developed and first offered in Fall of 1999. ... see more
Material Type: Presentation
Author: Terry Dugas
Date Added: Jun 01, 2000 Date Modified: Jan 25, 2011
Peer Review for material titled "Media and Culture"
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Personal Collections for material titled "Media and Culture"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (3 Comments)
Personal Collections (8)
Learning Exercises (none)
Accessibility Info (none)

Media Budget Calculations

Although this is a commercial site, it provides three tools for calculating media expenses, using CPM, exposure and cost. ... see more
Material Type: Drill and Practice
Author: Larry Chase
Date Added: Nov 30, 2000 Date Modified: Feb 20, 2003
Peer Review for material titled "Media Budget Calculations"
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Learning Exercises for material titled "Media Budget Calculations"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User review 2 average rating
User Rating 2 user rating
Discussion (1 Comment)
Personal Collections (1)
Learning Exercises (none)
Accessibility Info (none)
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