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MERLOT II






    

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Materials 51 - 60 shown of 188 results

Identifying Service Gaps

This is an assignment for a Services Marketing class. Instructions are provided for students to identify a service gap and... see more
Material Type: Drill and Practice
Author: Lars Perner
Date Added: Jul 12, 2004 Date Modified: Dec 29, 2007
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Peer review 3.5 rating
Peer Reviews 3.5 rating
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LINKS Positioning Strategy Simulation

The LINKS Positioning Strategy Simulation is a team-based, competitive marketing strategy simulation designed for academic... see more
Material Type: Simulation
Author: Randall G. Chapman
Date Added: Sep 09, 2005 Date Modified: Sep 11, 2007
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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Marketing Yourself Assignment

This is an assignment for students to help market themselves. The assignment takes students through the job search process.
Material Type: Drill and Practice
Author: Jacob Jacoby
Date Added: Mar 19, 2003 Date Modified: Mar 24, 2008
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Peer review 3.5 rating
Peer Reviews 3.5 rating
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Relationship Marketing

This is a PowerPoint presentation regarding relationship marketing. Points discussed include: definition of relationship... see more
Material Type: Presentation
Author: tutor2u
Date Added: Sep 01, 2007 Date Modified: Jun 01, 2010
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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The Market-led Organization

This online textbook/course is presented as a unit for a marketing class.  "Marketing means different things to different... see more
Material Type: Open Textbook
Author: The Open University
Date Added: Feb 15, 2010 Date Modified: Apr 19, 2011
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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Twitter Projects for the College Classroom

Much has been written about how Twitter is making its way into the halls of higher education. Go beyond the usual tips and... see more
Material Type: Drill and Practice
Author: Site Administrator
Date Added: Aug 11, 2009 Date Modified: Jun 25, 2015
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About this material:
Peer review 3.5 rating
Peer Reviews 3.5 rating
User review 5 average rating
User Rating 5 user rating
Discussion (1 Comment)
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Web Site Critique, Web Site Evaluation for Site Design and for Competitive Intelligence

No description given
Material Type: Reference Material
Author: Polson Enterprises
Date Added: Dec 20, 2004 Date Modified: Jan 10, 2006
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Peer review 3.5 rating
Peer Reviews 3.5 rating
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Dictionary of E-Commerce & Marketing Terms

This site contains a comprehensive list of terms used in e-commerce and marketing, as well as a complete discussion of the... see more
Material Type: Reference Material
Author: Alex Brown
Date Added: Jun 20, 2001 Date Modified: Sep 05, 2011
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Peer review 3.33 rating
Peer Reviews 3.33 rating
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ERSYS Demographic, Lifestyle and Economic Data

A comprehensive collection of demographic, lifestyle, and economic data covering over 1300 US cities portrayed as thematic... see more
Material Type: Reference Material
Author: ErSys
Date Added: Aug 24, 2004 Date Modified: Jun 01, 2008
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Peer review 4.25 rating
Peer Reviews 4.25 rating
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Knowing Your Customers

This is activity that looks at knowing your customers. The site contains the following information: Introduction; Who are... see more
Material Type: Tutorial
Author: Biz Ed
Date Added: Jun 09, 2008 Date Modified: Apr 01, 2011
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Peer review 4.25 rating
Peer Reviews 4.25 rating
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