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MERLOT II






    

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Materials 61 - 70 shown of 173 results

Brand Extension and Stretching

This is a short tutorial that describes the ability of a strong brand name to encourage extension or stretching.
Material Type: Tutorial
Author: tutor2u
Date Added: Sep 01, 2007 Date Modified: Dec 10, 2008
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Peer review 3.5 rating
Peer Reviews 3.5 rating
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Cross Price Elasticity

The Virtual Learning Arcade is a series of models and simulations on various economics and business topics. Each simulation... see more
Material Type: Simulation
Author: Biz Ed
Date Added: Jun 09, 2008 Date Modified: Mar 04, 2010
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About this material:
Peer review 3.5 rating
Peer Reviews 3.5 rating
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Introduction to Branding

This is a PowerPoint presentation that summarizes the essentials of branding for a product. Covered during the presentation... see more
Material Type: Presentation
Author: tutor2u
Date Added: Sep 01, 2007 Date Modified: Sep 13, 2013
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Peer review 3.5 rating
Peer Reviews 3.5 rating
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Basic Selling Skills

This is a free, online textbook offered by Bookboon.com. "If you’re going to be a top earner in the sales industry then... see more
Material Type: Open Textbook
Author: MTD Training
Date Added: Jan 12, 2011 Date Modified: Jun 18, 2012
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Peer review 3.25 rating
Peer Reviews 3.25 rating
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Creative Corporate Communication

A short lesson on getting your message across to customers through corporate communication.
Material Type: Presentation
Author: Biz/ed - a JISC funded service.
Date Added: Dec 28, 2005 Date Modified: Jun 01, 2010
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Peer review 3.25 rating
Peer Reviews 3.25 rating
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What is Involved in Building a Brand

This is a short tutorial on how to build brands. Seven main factors involved in building brands are discussed. Also... see more
Material Type: Tutorial
Author: tutor2u
Date Added: Sep 01, 2007 Date Modified: Apr 17, 2008
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Peer review 3.25 rating
Peer Reviews 3.25 rating
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Lemonade Stand

This site allows student to learn about all aspects of a business. You'll have complete control over almost every part of... see more
Material Type: Simulation
Author: David Neiss
Date Added: Feb 08, 2007 Date Modified: Sep 15, 2010
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About this material:
Peer review 1.75 rating
Peer Reviews 1.75 rating
User review 3 average rating
User Rating 3 user rating
Discussion (1 Comment)
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The Names Generator Project

The Names Generator Project created by Danish web developer, Niels Gamborg, is an easy way to randomly generate a list of... see more
Material Type: Development Tool
Author: Niels Gamborg
Date Added: Apr 19, 2014 Date Modified: Feb 24, 2015
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Peer review 2.5 rating
Peer Reviews 2.5 rating
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The Edward Jones New Venture Challenge

This site presents guidelines for a semester-long project involving a new venture into the memorabilia industry. Students... see more
Material Type: Reference Material
Author: Larry Chonko
Date Added: Aug 27, 2005 Date Modified: Jun 06, 2011
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Peer review 2 rating
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"17 Rules of the Road for CRM"

When it comes to choosing the right customer relationship management (CRM) system for your business, it's important to... see more
Material Type: Tutorial
Author: ACCPAC
Date Added: Jan 12, 2007 Date Modified: Jul 07, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
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