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MERLOT II






        

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Materials 81 - 90 shown of 642 results

Territory Routing for Personal Selling

This is a homework assignment in territory routing. "Jack" is a salesperson who must call on customers in his territory... see more
Material Type: Drill and Practice
Author: Robert Owen
Date Added: Nov 29, 2000 Date Modified: Jan 28, 2005
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About this material:
Peer Reviews 4.4 rating
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Discussion (none)
Personal Collections (1)
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How To Learn More About an Industry

This site contains a very detailed outline for conducting research on an industry. Of most value are the links to outside... see more
Material Type: Reference Material
Author: Gary Polson
Date Added: Sep 13, 2002 Date Modified: Dec 29, 2007
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About this material:
Peer Reviews 4.3 rating
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Discussion (none)
Personal Collections (4)
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Marketing Research Unit for Introductory Marketing

Information about marketing research for an introductory marketing course.
Material Type: Reference Material
Author: Louise Ripley
Date Added: Dec 05, 2005 Date Modified: Aug 25, 2014
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About this material:
Peer Reviews 4.3 rating
User Rating (not rated)
Discussion (none)
Personal Collections (2)
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Personal Selling Budgeting Exercise

This is an exercise that requires students to provide answers to a described situation. Students answer multiple choice... see more
Material Type: Drill and Practice
Author: Robert Owen
Date Added: Nov 29, 2000 Date Modified: Sep 16, 2009
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About this material:
Peer Reviews 4.3 rating
User Rating (not rated)
Discussion (none)
Personal Collections (2)
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Promotion Unit for Introductory Marketing

Information about promotion for an introductory marketing course.
Material Type: Reference Material
Author: Louise Ripley
Date Added: Dec 05, 2005 Date Modified: Aug 25, 2014
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About this material:
Peer Reviews 4.3 rating
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Personal Collections (1)
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Advertising Slogans

AdSlogans.com, home of the Advertising Slogan Hall of Fame, runs the world's most comprehensive advertising slogans database... see more
Material Type: Reference Material
Author: Unknown
Date Added: Sep 08, 2004 Date Modified: Jan 17, 2009
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About this material:
Peer Reviews 4.25 rating
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Calculate marketing ROI with the Sales Lead Calculator

This is an interactive spreadsheet designed to help B2B sales and marketing professionals to determine the realistic number... see more
Material Type: Simulation
Author: MacIntosh
Date Added: Aug 24, 2004 Date Modified: Jun 21, 2013
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About this material:
Peer Reviews 4.25 rating
User Rating (not rated)
Discussion (none)
Personal Collections (1)
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Channels of Distribution Unit for Introductory Marketing

Information about channels of distribution for an introductory marketing course.
Material Type: Reference Material
Author: Louise Ripley
Date Added: Dec 05, 2005 Date Modified: Aug 25, 2014
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About this material:
Peer Reviews 4.25 rating
User Rating (not rated)
Discussion (none)
Personal Collections (4)
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Democratizing Innovation

This free online textbook covers a wide variety of topics involving innovation.  Topics include:  1 Introduction and Overview... see more
Material Type: Open Textbook
Author: Eric Von Hippel
Date Added: Feb 15, 2010 Date Modified: Jun 08, 2012
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About this material:
Peer Reviews 4.25 rating
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Discussion (none)
Personal Collections (1)
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Google Online Marketing Challenge

The Google Online Marketing Challenge is a great hands-on exercise for undergraduate or graduate students in classes such as... see more
Material Type: Collection
Author: Google
Date Added: May 13, 2008 Date Modified: Mar 13, 2012
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About this material:
Peer Reviews 4.25 rating
User Rating 5 user rating
Discussion (1 Comment)
Personal Collections (2)
Learning Exercises (none)
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