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MERLOT II






        

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Materials 81 - 90 shown of 202 results

Marketing Theory and Practice Online

This site was originally an online class that is no longer being offered at Monash University. This is a Principles of... see more
Material Type: Presentation
Author: Sandra Luxton
Date Added: Oct 22, 2002 Date Modified: May 02, 2006
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Peer review 3 rating
Peer Reviews 3 rating
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ONLINE Marketing Guide for Training Providers

'Discover what marketing you are capable of doing yourself. Develop the tools and skills you'll need to plan and execute a... see more
Material Type: Reference Material
Author: Administrate
Date Added: Feb 13, 2013 Date Modified: Mar 12, 2014
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Peer review 4 rating
Peer Reviews 4 rating
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Strategic Marketing

This is a free text-book that can be used in teaching a class on Marketing Strategy.  ISBN: 978-87-7681-643-8The entire book... see more
Material Type: Open Textbook
Author: Andrew Whalley
Date Added: Aug 25, 2010 Date Modified: Apr 11, 2013
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About this material:
Peer review 4 rating
Peer Reviews 4 rating
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Accelerating Innovation: People, Processes, & Technology

A 1-hour video presentation by Jack Shaw who presented at the 2006 SAP Brazil User Forum in Sao Paulo; topics include... see more
Material Type: Presentation
Author: Unknown
Date Added: Jan 14, 2007 Date Modified: Nov 05, 2012
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About this material:
Peer review 3.75 rating
Peer Reviews 3.75 rating
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Brand Extension and Stretching

This is a short tutorial that describes the ability of a strong brand name to encourage extension or stretching.
Material Type: Tutorial
Author: tutor2u
Date Added: Sep 01, 2007 Date Modified: Dec 10, 2008
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About this material:
Peer review 3.5 rating
Peer Reviews 3.5 rating
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Cross Price Elasticity

The Virtual Learning Arcade is a series of models and simulations on various economics and business topics. Each simulation... see more
Material Type: Simulation
Author: Biz Ed
Date Added: Jun 09, 2008 Date Modified: Mar 04, 2010
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About this material:
Peer review 3.5 rating
Peer Reviews 3.5 rating
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Introduction to Branding

This is a PowerPoint presentation that summarizes the essentials of branding for a product. Covered during the presentation... see more
Material Type: Presentation
Author: tutor2u
Date Added: Sep 01, 2007 Date Modified: Sep 13, 2013
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About this material:
Peer review 3.5 rating
Peer Reviews 3.5 rating
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Marketing Mapping and Market Segmentation

This is a free 8 page document produced by The Marketing Process Company. This is a sample of a Marketing Mapping proposal... see more
Material Type: Reference Material
Author: The Marketing Process Company
Date Added: Jul 24, 2004 Date Modified: Mar 29, 2010
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About this material:
Peer review 3.5 rating
Peer Reviews 3.5 rating
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Marketing Terms and Definitions

This is an alphabetical listing of marketing and advertising terms. The definition is provided as well as related terms.
Material Type: Reference Material
Author: About.com
Date Added: Jul 27, 2004 Date Modified: Mar 24, 2008
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About this material:
Peer review 3.5 rating
Peer Reviews 3.5 rating
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Strategic Marketing Plan

This is a free 18 page document produced by The Marketing Process Company. This is a sample of Strategic Marketing Plan and... see more
Material Type: Reference Material
Author: The Marketing Process Company
Date Added: Jul 24, 2004 Date Modified: Dec 14, 2009
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About this material:
Peer review 3.25 rating
Peer Reviews 3.25 rating
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