MERLOT Materials

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1-24 of 32 results for: Materials Submitted by Michelle Kunz

Teaching Notes for this Marketing Activity This marketing exercise is designed to look at the most valuable brands in the... see more

Teaching Notes for this Marketing Activity This is an introductory exercise suitable for use in the first few weeks of a... see more

As most students would be aware, Toys R Us went into liquidation in 2018 closing virtually all their stores throughout... see more

Introduction to the Activity Customer journey mapping is an effective way for students to understand: the overall buying... see more

The Power of Selling is the perfect textbook to teach students about the proven process of selling. More important, it... see more

Teaching Notes for this Marketing Activity Preferred format: This teaching activity would work best in small groups and... see more

An in-class exercise for marketing students to develop a better understanding of a market segment through constructing a... see more

Two formulas and a scenario for students to apply two retail gravitation models used to predict where shoppers will... see more

This activity ask students to use the demographic and lifestyle data available on the site to determine which... see more

This assignment uses the Near Beer supply chain management simulation to demonstrate the complexities of meeting changes... see more

This assignment uses the PBS Frontline documentary Merchants of Cool to examine the influence of media on teens and their... see more

This is an activity which demonstrated hemispherical lateralization.

This is an assignment using the PRIZM zip code geo-demographics to illustrate consumer markets and segmentation.

This is an assignment using an online break-even analysis calculator, appropriate for any lower level business course.

This is an in-class game/activity, or additional assignment which introduces social class in a consumer behavior course.

This is an in-class activity used to demonstrate the life time value of customer satisfaction.

This is an in-class exercise to illustrate individual differences in perception.

The Centre for Internet Technologies (CIT) is a research group of the School of Computing & Technology. We are based at... see more

This site is dedicated to direct marketing, teaching direct marketing, and providing resources for professors and... see more

The Center for Retailing Education and Research, located in the Warrington College of Business Administration and working... see more

This is a collection of free marketing resources designed to support teachers and students. There are online PowerPoint... see more

A 15-minute video containing the best parts of the 1984 introductory announcement of Macintosh.

A compilation and collection of classic advertising, specializing in classic autos.

A 1-hour video presentation by Jack Shaw who presented at the 2006 SAP Brazil User Forum in Sao Paulo; topics include... see more