http://www.merlot.org:80/merlot/ A search of MERLOT materials Copyright 1997-2013 MERLOT. All rights reserved. Thu, 23 May 2013 11:49:09 PDT Thu, 23 May 2013 11:49:09 PDT http://www.merlot.org:80/merlot/images/merlot.gif http://www.merlot.org:80/merlot/ 44 34 http://www.merlot.org/merlot/viewMaterial.htm?id=81215 This is an interactive exercise in which students study a movie theater and the five attributes that are important to movie goers: ticket price, line of sight, seat comfort, audio visual, and food. Data are provided for 18 movie theaters and students are asked to use conjoint analysis to determine what one attribute is "worth." This can be used as a homework or in-class problem, and discussion questions are provided.This module was selected as the 2005 Classics Award Winner of the Business Discipline because it is a novel way to demonstrate conjoint analysis to students. By demonstrating with graphs and percentages, students learn what is meant by "part worths" and "relative importance." It is also very versatile, as students may complete it on their own, they may survey several people, or it can be used in the entire class. All of the necessary material is here, so nothing else is needed, and it involves a situation with which students of all ages can identify. http://www.merlot.org/merlot/viewMaterial.htm?id=91407 The Keirsey Temperament Sorter is found on a commercial site that categorizes individuals into four types of temperaments labeled Guardian, Idealist, Rational, and Artisan, each of which has four Characters, based on the Meyers-Briggs typology. These temperaments differ somewhat from the Communication Styles used in most Personal Selling textbooks (Amiable, Expressive, Analytical, and Driver). However, the Keirsey Temperament Sorter allows students to determine their own temperaments through a short forced-choice questionnaire. NOTE: Initially, the site provided information about each type, including well known people for each Temperament and Character, as well as profiles of each for free. However, over the past year, the author has started charging for the complete report and only a simple one is now provided. http://www.merlot.org/merlot/viewMaterial.htm?id=89939 The Beer Game is a simulation which illustrates the basic principles of systems dynamics, as well as for teaching supply chain management. Originally developed at MIT, the Beer Game was made popular by Peter Senge's book, The Fifth Discipline. http://www.merlot.org/merlot/viewMaterial.htm?id=87948 "Psych Experiments is an on-line cognitive and social psychology laboratory site that has been developed with funding from the U.S. Department of Education' FIPSE program (Fund for the Improvement of Post-Secondary Education). It consists of a set of interactive experiments, a cumulative data archive, download utilities for both data and experiment source code, downloadable Excel macros for analyzing data from the experiments, and support materials for those who want to use and/or develop experiments at the site. If used in lieu of commercial experiment packages, this site will enable psychology departments to eliminate many of the expenses associated with providing undergraduate laboratory students the space,hardware, and software needed to conduct laboratory experiments." http://www.merlot.org/merlot/viewMaterial.htm?id=89152 This is another creative website from BizEd. The site introduces many of the issues and ideas that are of interest in the field of development economics. Students can take a series of virtual field trips throughout Zambia visiting a number of places and people. At each stop on the way you are able to gain access to key data and economic theory, a glossary, pictures and have the opportunity to complete worksheets. http://www.merlot.org/merlot/viewMaterial.htm?id=83482 Playing Accounting Monopoly gives students an opportunity to complete most of the accounting cycle using documents they create as well as practice writing checks and keeping a check book as a sole proprietor. Contents include: game rules, teacher instructions, and all the forms and worksheets required to implement the activity. http://www.merlot.org/merlot/viewMaterial.htm?id=75489 This Virtual Lab contains simulations for a variety of statistical concepts, including ANOVA, correlation, Regression, T-tests, Goodness of Fit, Histograms, etc. Each statistical topic can be searched and appropriate simulations or demonstrations are shown. Graphics that can be manipulated are shown, instructions are provided, and exercises are included. Links are also provided for definitions. http://www.merlot.org/merlot/viewMaterial.htm?id=88874 Be the CEO of a fictional toy manufacturer and manage conflicts between traditional and web distribution channels. Used in graduate courses at Wharton, Kellogg, UC Irvine, and around the world. http://www.merlot.org/merlot/viewMaterial.htm?id=78010 Some great objects for helping to understand social science research methods and statistical processes http://www.merlot.org/merlot/viewMaterial.htm?id=90134 This exercise enables the student to develop a routing schedule for the salesperson's territory. Students are asked to print a copy of a map and then draw their own routing technique. The students is then able to view the correct answer for comparison.