http://www.merlot.org:80/merlot/ A search of MERLOT materials Copyright 1997-2013 MERLOT. All rights reserved. Sun, 19 May 2013 04:35:25 PDT Sun, 19 May 2013 04:35:25 PDT http://www.merlot.org:80/merlot/images/merlot.gif http://www.merlot.org:80/merlot/ 44 34 http://www.merlot.org/merlot/viewMaterial.htm?id=88874 Be the CEO of a fictional toy manufacturer and manage conflicts between traditional and web distribution channels. Used in graduate courses at Wharton, Kellogg, UC Irvine, and around the world. http://www.merlot.org/merlot/viewMaterial.htm?id=90001 A JavaScript calculator that calculates revenues for three different modes of electronic commerce advertising. These include advertising revenues from other web sites, based on advertising impressions (CPM) or click-throughs to advertisers' sites, and commissions on sales resulting from referrals to other sites.The web site explains the following parameters that are relevant to the various modes: visitors per month, CPM rate, minimum visitors per month to qualify for CPM, click through rate, payment per click, minimum payment size, buyers as percent of click-throughs, average sale value, and commission rate. The calculator requires the user to input the items from the above that are relevant to the particular mode. http://www.merlot.org/merlot/viewMaterial.htm?id=88885 This is an assignment that requires the student to conduct research on the web in order to determine how products are offered for sale on the web. A series of 10 questions are provided as well as links to appropriate pages. The questions involve issues such as ordering, security, customer service, etc. http://www.merlot.org/merlot/viewMaterial.htm?id=81916 This calculator enables the user to calculate the profit per one hundred clicks that you can expect when buying Web advertising on a pay per click basis. http://www.merlot.org/merlot/viewMaterial.htm?id=81915 This calculator enables the user to calculate the profit per thousand impressions that one can expect when buying Web advertising on a CPM (cost per thousand) impressions basis. The calculator is interactive and can be used to determine the impact of changing the variables. http://www.merlot.org/merlot/viewMaterial.htm?id=91191 This website is designed to accompany a book on e-commerce and internet marketing. It provides some excellent links of examples of firms using e-commerce as well as some exercises for students to do. http://www.merlot.org/merlot/viewMaterial.htm?id=81867 to estimate the value of improving the customer experience on your website. The calculator shows the rise in revenue from a conversion rate increase of one basis point (or one tenth of a percent). http://www.merlot.org/merlot/viewMaterial.htm?id=279129 MikesBikes-Advanced is specifically suited to MBA and advanced level business strategy courses. It has also been used in management courses such as Operations Management and Organizational Behavior.Participants have full control of the business from the beginning of the game and are responsible for Marketing, Finance, Operations, R&D and HR decisions. They are required to analyze data, collaborate with each other, and make decisions just like managers in the real world with their performance being ranked on Shareholder Value against other student teams in their course. MikesBikes-Advanced has also been extensively used for corporate training with companies including, Microsoft and HP have used MikesBikes-Advanced as a way to offer cross-functional training to middle-managers and rising stars to encourage a better understanding of all the functions that are important in the efficient running of a company. It is usually partnered with MGH/I Textbooks such as Strategic Management, Dess-Lumpkin; Strategy, Thompson-Strickland, but can be used with any textbook of your choosing or if preferred without a textbook. The MikesBikes software comes complete with full documentation (Instructors and Players Manuals), online resources (presentations, assignments and quizzes), and in-game help files. There are two versions within the simulation, a Single-Player version and Multi-Player version. The Single-Player allows students to become familiar with the interface, their opponent is a computer controlled competitor. Students then move onto the Multi-Player version where they are placed into student teams to compete against each other and become responsible for their own virtual online company, making the key decisions each year (decision period) in single or multiple industries consisting of 4 to 7 firms within each for control of the market. Setting up your simulation is easy, all you need to do is email us with your class list with students placed into teams. Once we have these details we enter a standard or custom rollover schedule (when decisions are process each period) the simulation will run automatically with students entering decisions before the rollover date, and then able to view their results immediately after the rollover. The Administrator software allows you as an Instructor to monitor their performance and view summary reports. Please feel free to contact us if you have any questions or would like further information. Smartsims Internationalsales@smartsims.comUS: 1-866 700 2333 or 1-877 406 7465Canada: 1-866 503 9141www.smartsims.com http://www.merlot.org/merlot/viewMaterial.htm?id=276202 MikesBikes-Intro is specifically suited to and has been successfully used in General Business and Marketing Courses where it is well suited to introducing the broad concepts of cross functional disciplines of a business as in introduction to business courses or showing how the development and implementation of an overall marketing strategy and implementation plans involves such disciplines.Students start with basic Price/Marketing decisions and each year are given more control over the business. They are stepped through a process of slowly taking control of a manufacturing company with added assistance such as pro-forma financial statements to help them evaluate their strategies before their decisions are processed.Through Market Analysis in the simulation students consider the circumstances of Customer, Competitors and Company Competence [the 3C's] and engage in decisions on Product, Price, Promotion, and Distribution (Place) [the 4 P's] specific to either general business strategy or marketing strategy and implementation depending on the course focus. They are required to analyze data, collaborate with each other, and make decisions just like managers in the real world with their performance being ranked on Shareholder Value against other student teams in their course.MikesBikes-Intro is mainly used in Undergraduate Business Management and Introduction to Business courses, but is also being using in some Undergraduate Marketing Strategy courses. MB-I is has been partnered with MGH/I Textbooks such as Understanding Business by Nickels et al and Business: A Changing World by Ferrell & Hirt, but can be used with any textbook of your choosing or if preferred without a textbook.The MikesBikes software comes complete with full documentation (Instructors and Players Manuals), online resources (presentations, assignments and quizzes), and in-game help files. There are two versions within the simulation, a Single-Player version and Multi-Player version. The Single-Player allows students to become familiar with the interface, their opponent is a computer controlled competitor. Students then move onto the Multi-Player version where they are placed into student teams to compete against each other and become responsible for their own virtual online company, making the key decisions each year (decision period) in single or multiple industries consisting of 4 to 7 firms within each for control of the market.Setting up your simulation is easy, all you need to do is email us with your class list with students placed into teams. Once we have these details we enter a standard or custom rollover schedule (when decisions are process each period) the simulation will run automatically with students entering decisions before the rollover date, and then able to view their results immediately after the rollover. The Administrator software allows you as an Instructor to monitor their performance and view summary reports.Please feel free to contact us if you have any questions or would like further information.Smartsims Internationalsales@smartsims.comUS: 1-866 700 2333 or 1-877 406 7465Canada: 1-866 503 9141www.smartsims.com http://www.merlot.org/merlot/viewMaterial.htm?id=81870 This is an interactive site that helps one determine the conversion rate for websites. One inputs information and there is a graphic display of results. You will have to save the calculator to your computer to download it.