http://www.merlot.org:80/merlot/ A search of MERLOT materials Copyright 1997-2013 MERLOT. All rights reserved. Sat, 18 May 2013 23:16:42 PDT Sat, 18 May 2013 23:16:42 PDT http://www.merlot.org:80/merlot/images/merlot.gif http://www.merlot.org:80/merlot/ 44 34 http://www.merlot.org/merlot/viewMaterial.htm?id=240941 Cultural case studies featuring American and Brazilian executives who speak  openly about their experiences working with each other. Effective for International Business courses as well as Advanced Business Portuguese courses. http://www.merlot.org/merlot/viewMaterial.htm?id=261250 This is a brief case study about how Butlins, a party planning outfit in the U.K.  Butlines is considering diversifying into music festivals.  The case concerns market segmentation as well as diversification, and has an international focus. http://www.merlot.org/merlot/viewMaterial.htm?id=584569 This story, produced by This American Life, is a fantastic example of trying to make significant changes in a workplace. Here's the description...A car plant in Fremont California that might have saved the U.S. car industry. In 1984, General Motors and Toyota opened NUMMI as a joint venture. Toyota showed GM the secrets of its production system: How it made cars of much higher quality and much lower cost than GM achieved. Frank Langfitt explains why GM didn't learn the lessons—until it was too late. http://www.merlot.org/merlot/viewMaterial.htm?id=81913 This document was designed to help public relations students understand how informed public discussion helps to crystallize public opinion and how accurate communication is essential. These case studies were designed by U.S. faculty members. http://www.merlot.org/merlot/viewMaterial.htm?id=81308 This Bized site provides a lesson plan for studying how global trade policy influences business activity.. Lesson objectives are provided as well as PowerPoint slides, a mind map, and an activity sheet that includes key issue questions and links to other resources.how global trade policy influences business activity. http://www.merlot.org/merlot/viewMaterial.htm?id=81302 This site provides links to 18 short case studies on branding situations in Asia, although these cover many brands from the West as well. No discussion questions are provided, but one can obtain new information for class examples. http://www.merlot.org/merlot/viewMaterial.htm?id=363236 "After a year of declining revenues, a Brazilian start-up - the major player in their home market considers whether and how to enter new markets, particularly the United States." The purpose of this case is to "explore issues facing entrepreneurs in developing markets who want to internationalize, and facing students who consult to them on international strategy projects." http://www.merlot.org/merlot/viewMaterial.htm?id=313462 This site has a wealth of resources relating to money, monetary policy, markets and Europe. It is split into four main sections and each section has explanations, relevant theory, worksheets and some areas for further work. Follow the links below to browse each section:Monetary Policy, Markets, Money and Europe. http://www.merlot.org/merlot/viewMaterial.htm?id=297822 This site contains a description of India's economy, from the years 2002-2007. Factors contributing to its rapid growth, to inflation, and the corresponding response by regulatory agencies as well as prospects for future growth are described. http://www.merlot.org/merlot/viewMaterial.htm?id=84843 It contains specific case studies for International Business