http://www.merlot.org:80/merlot/ A search of MERLOT materials Copyright 1997-2013 MERLOT. All rights reserved. Tue, 18 Jun 2013 00:00:57 PDT Tue, 18 Jun 2013 00:00:57 PDT http://www.merlot.org:80/merlot/images/merlot.gif http://www.merlot.org:80/merlot/ 44 34 http://www.merlot.org/merlot/viewMaterial.htm?id=90900 This is an excellent interactive on-line case study of the Cameron Hot Air Balloon factory in Bristol, UK. It covers many aspects of the functional disciplines of business: human resource management, operations, production management, accounting, marketing, etc. It also includes hypertext links to different departments in the ACTUAL FACTORY! The site is Illustrated with real photos, bios of various managers, and data. This is a real find! http://www.merlot.org/merlot/viewMaterial.htm?id=261248 This is a brief case study regarding Innocent Drinks and McDonalds.  Innocent is using a trial of selling cartons of its children's strawberry, raspberry and blackberry smoothies as a drinks option for McDonald's Happy Meals http://www.merlot.org/merlot/viewMaterial.htm?id=365691 This case details the story of IKEA and its communication strategy, from its arrival in Spain in 1996, to the year 2004. The case also details the history of the company and examples of different campaigns from around the World.Students can see examples of different marketing campaigns, depending on the objectives and the desired outcome that the company wished to achieve in the different stages. TV commercials, outdoor print and catalogue examples provide background for the analysis. As a conclusion, students are asked to consider four alternate campaigns for the future, to encourage posterior discussion in class. http://www.merlot.org/merlot/viewMaterial.htm?id=380758 Each year the USC Marshall School of Business has a case competition. Listed here are the cases from 2005 through 2008 along with a link to the case materials. http://www.merlot.org/merlot/viewMaterial.htm?id=76816 This lesson plan examines the use of sexual exploitation in advertising, with particular focus on Calvin Klein ads. Background reading is provided through links and overheads are also provided as well as discussion questions. http://www.merlot.org/merlot/viewMaterial.htm?id=84669 This site provided an online problem analysis case for a graduate course in pharmaceutical marketing at the University of the Sciences in Philadelphia. http://www.merlot.org/merlot/viewMaterial.htm?id=81472 This site from The Chartered Institute of Marketing offers descriptions of brief cases that can be downloaded. The collection includes marketing effectiveness award winners and Superbrands. The case studies in this section have been selected to demonstrate the effectiveness of marketing and the contribution that marketing makes to business development - across all business sectors. http://www.merlot.org/merlot/viewMaterial.htm?id=76829 This website provides mini-case histories of PSA campaigns on specific issues such as health, enhancing your organizational image via PSAs and using A.C. Nielsen's electronic tracking system to evaluate PSAs. Click on Case Studies http://www.merlot.org/merlot/viewMaterial.htm?id=81212 The Council of Logistics Management is a non-profit professional organization for anyone interested in logistics management. It is based in the USA. CLM facilitates the communication of professionals worldwide, conducts research, and creates awareness of the importance of logistics for business and the economy. CLM arranges "roundtables" (meetings) at various locations in the States, and researches careers in logistics. A valuable resource is a series of free case studies, downloadable in PDF format, on companies such as Marks and Spencer, Toyota Motors, Guinness and Toys "R" Us. These look at consumer behaviour and cultural differences, as well as general logistics and supply chain issues. Details of the annual CLM conference are given. http://www.merlot.org/merlot/viewMaterial.htm?id=81888 This website, created by Paul Giambarda - who initiated Polaroid's corporate image development and product identity in 1958 - gives a fascinating overview of Polaroid and its history. The site contains subtopics such as; Polaroid Package Design, Polaroid Dealer Ads, Polaroid Sunglasses, and more.