http://www.merlot.org:80/merlot/ A search of MERLOT materials Copyright 1997-2013 MERLOT. All rights reserved. Fri, 24 May 2013 20:21:25 PDT Fri, 24 May 2013 20:21:25 PDT http://www.merlot.org:80/merlot/images/merlot.gif http://www.merlot.org:80/merlot/ 44 34 http://www.merlot.org/merlot/viewMaterial.htm?id=686741 This site provides a listing of well-known logos by company name. "Famous company logos are perceived and employed as the cornerstone of branding and advertising campaigns of the corporations they represent.״When one clicks on the company name, an example of the logo is presented as well as how it evolved. Information about the design elements is also included. http://www.merlot.org/merlot/viewMaterial.htm?id=673283 A free website designed for marketing lecturers. Contains over 200 activities, discussion exercises and mini-cases. Provides lots of choices and suits a variety of learning styles. Material developed by an experienced marketing lecturer and new activities are added every week. http://www.merlot.org/merlot/viewMaterial.htm?id=405824 A collection of over 90,000 ads and ad agencies from around the world. http://www.merlot.org/merlot/viewMaterial.htm?id=405826 A collection of over 90,000 television ads and ad agencies from around the world. http://www.merlot.org/merlot/viewMaterial.htm?id=339944 The Gender Ads Project is organized in a number of topical areas or tropes of advertising. These are themes have been identified in popular culture and gender. By clicking on the trope, you will be taken to the appropriate page. Many tropes have sub-tropes within their pages. Warning: Some of the ads within this site are disturbing and may be considered offensive. http://www.merlot.org/merlot/viewMaterial.htm?id=323786 This site is dedicated to direct marketing, teaching direct marketing, and providing resources for professors and practitioners. http://www.merlot.org/merlot/viewMaterial.htm?id=310448 The Google Online Marketing Challenge is a great hands-on exercise for undergraduate or graduate students in classes such as advertising, ecommerce, integrated marketing communication, management information systems, marketing and new media technologies. The goal for students is effective online marketing via sound marketing analysis to optimize, manage and update a Google AdWords campaign.The Challenge works like this:Professors divide students into teams, who will receive free online advertising spend with Google AdWords worth US$200. The teams (or professors) recruit a small-to-medium business, under 100 employees, who have a website but don't currently use AdWords. Each team works with the business to set up an AdWords account and structure an online marketing campaign. During a 3-week competition window, the teams optimize and refine their campaigns. They will need to submit two competition reports one before they begin and one after the campaign has ended. Entries are judged and winners chosen based on the effectiveness of their campaign and the quality of their reports. http://www.merlot.org/merlot/viewMaterial.htm?id=235577 They thought it would be a great idea if someone created a web directory for the best business information sources.  A public directory that listed only the most relevant and useful business sites.  They knew if created,  Wall Street ExecutiveLibrary users would be amongst the web's intelligentsia, ... the cognoscenti.  They would be a tough, demanding, elite.  This group wouldn't need explanations, or how to guides, ... only quick access to the best of the web's resources! http://www.merlot.org/merlot/viewMaterial.htm?id=234793 A compilation and collection of classic advertising, specializing in classic autos. http://www.merlot.org/merlot/viewMaterial.htm?id=233299 Full of excellent educational resources in video format.