http://www.merlot.org:80/merlot/ A search of MERLOT materials Copyright 1997-2013 MERLOT. All rights reserved. Fri, 24 May 2013 18:54:12 PDT Fri, 24 May 2013 18:54:12 PDT http://www.merlot.org:80/merlot/images/merlot.gif http://www.merlot.org:80/merlot/ 44 34 http://www.merlot.org/merlot/viewMaterial.htm?id=89661 This site presents two different interactive exercises using conjoint analysis, designing a movie theater, and understanding preferences for airlines. All of the data is provided. Users can select attribute preferences and drag them to the top of the list of attributes. Once preferences are determined, the program automatically calculates the relative importance of each attribute as well as the part-worths. Additional explanations as well as questions for assignments are also provided. http://www.merlot.org/merlot/viewMaterial.htm?id=82140 This site provides some background on product placement in movies and television. There are a number of examples from these as well as examples from product placement in books, videos and songs. http://www.merlot.org/merlot/viewMaterial.htm?id=82043 Several of the major Web Marketing componentsdiscussed in this Web Marketing Tutorial include:search engine optimization, search engine advertising, reciprocal link programs, site search, email newsletters, offline marketing programs, affiliate marketing programs. There is also new updated material under "Search Engine Trends," a new section of the Tutorial, that covers "Local Search," "Personalized Search," and Categorized Search." http://www.merlot.org/merlot/viewMaterial.htm?id=419848 This website has numerous business tutorials to help understand and or build a business. Current Tutorials Include: Planning is Modular- Mix and Match Business Planning Tips- Form Follows Function Planning is Management Strategy is the Heart of the Plan Business Plan Flesh and Bones Sales Forecast, Part 1: Structure Sales Forecast, Part 2: Logic Sales Forecast, Part 3: Back to the Spreadsheet Dress and Grow Your Business Plan The Formal Business Plan Document, Part 1 The Formal Business Plan Document, Part 2 The Formal Business Plan Document, Part 3 Content is subject to change. http://www.merlot.org/merlot/viewMaterial.htm?id=81521 This group of articles from Inc.com describe businesses that have found effective ways to spread the word about their businesses and to retain their customers without spending a fortune.Specific topics include Acquiring Customers, Retaining Customers, Product Sales, Word of Mouth, and Tips for Soloists and Partnerships. http://www.merlot.org/merlot/viewMaterial.htm?id=259740 This site offers simple explanations for a variety of marketing issues including:  Growing Sales, Segmentation Circle, Buyer Behavior Flow Chart, Black Hole, 3 Ps, MAGIC, Behavioral Premise, Natural Market, Implementation Profile and the Problem Solving Format (overall logic of marketing decisions).  The author offers a unique way of presenting some supplemental information for a Principles of Marketing class.  After the presentation of the material, there are some important summary points made. http://www.merlot.org/merlot/viewMaterial.htm?id=81601 This site presents guidelines for sales, but apply also to other negotiations, such as debt negotiation, contracts negotiating, buying negotiations, salary and employment contracts negotiations, and to an extent all other negotiating situations. http://www.merlot.org/merlot/viewMaterial.htm?id=81560 This is a guide for writing an introductory sales letter. A template is provided as well as sample letters and other tips. http://www.merlot.org/merlot/viewMaterial.htm?id=77592 At this site, one can learn more about a company by examining and testing its products. Reviewing competitors products can provide insights into future directions the company may take. Most of the comments apply to evaluating products, but many could also apply to evaluating a service. http://www.merlot.org/merlot/viewMaterial.htm?id=365687 Market research is an interactive technical note which shows the process of market research in a very practical manner. Students take on the role of Product Manager working for a company in the soft drinks sector, and are responsible for a new product launch.Throughout this technical note, different theoretical content and videos examples of different market research techniques (such as focus groups and questionnaires), help students to assimilate the main concepts.