http://www.merlot.org:80/merlot/ A search of MERLOT materials Copyright 1997-2013 MERLOT. All rights reserved. Mon, 20 May 2013 23:41:51 PDT Mon, 20 May 2013 23:41:51 PDT http://www.merlot.org:80/merlot/images/merlot.gif http://www.merlot.org:80/merlot/ 44 34 http://www.merlot.org/merlot/viewMaterial.htm?id=761294 ״Learn More" media items (more than 60 in all) include carefully screened and selected online media, including videos, PowerPoints, PDFs, podcasts, and articles. These media provide examples and insights from successful professionals to reinforce learning about business communication. http://www.merlot.org/merlot/viewMaterial.htm?id=742004 ¡Maltego Radium (v. 3.3.3) is a penetration testing tool that collects data about organizations, websites, and identities, for awareness of social and technological presence across the Internet. The tool’s interface is highly usable and interactive. The tool enables a deep dive analysis into the interrelationships online, and it extends the “knowability” of electronic identities. This tool enables explorations of emails, telephone numbers, websites, organizations, by offering access to information that would often be “invisible” otherwise. The visual outputs are interactive and include half-a-dozen visualizations in a social network (node-link) format. The presentation will show how to conduct “machines” and “transforms” of a target, how to map the data, and how to analyze it. http://www.merlot.org/merlot/viewMaterial.htm?id=731854 'Discover what marketing you are capable of doing yourself. Develop the tools and skills you'll need to plan and execute a campaign. Learn how to analyse and track your success!' http://www.merlot.org/merlot/viewMaterial.htm?id=730289 This is a free, online course offered by the Saylor Foundation.'Whether you know it or not, you are actively contributing to a comprehensive media environment forged on both regional and global levels – even when you are privately using social media websites! The media we use today has come a long way, but the basic pattern of development remains consistent. This course introduces various academic theories, cases, and models to make sense of local and global media development. How does a locally operated newspaper trigger development of the national mass media market? How does a global conglomerate media company set agendas for international news distribution? Consider how the following historical events may be connected:In 1833, The Sun, a New York-based newspaper, became available to the general public for the first time. This marked the beginning of the mass production of information and created a market sector that could be influenced by average people.In 1995, conglomerate media company, News Corporation, headquartered in New York City, acquired the Hong Kong-based television network, Star TV. This groundbreaking acquisition expanded News Corp.’s influence at an international level.In 2005, New York-based journalist, Arianna Huffington, launched The Huffington Post, branded as “The Internet Newspaper.” Huffington’s free newspaper utilized innovations such as user-contributed content and the rejection of information “gatekeeping.”Also in 2005, the Chinese television show, Super Girl, had remarkable success when the season finale commanded the attention of 400 million viewers – a profoundly high viewership within the strictly governed Chinese media system.How should we assess the impact of these events on local and global scales? In this course, we will explore the ways stakeholders influence the media environment we live in today. On local levels, we will discuss how media evolves under mass market and political influences, and during economic development. On the global level, we will analyze global media conglomerates’ agendas for international news distribution. Further, you will critically examine the ways new media technology allows the general population to access and actively contribute to social media content. Selected theories and models of regional media systems are also examined in this course. The thread between the aforementioned events will be illuminated throughout this course, and you will be asked to analyze the socio-cultural impact of each item.This comparative media course also provides a working knowledge of how media are operated and regulated under varied political and economic influences.' http://www.merlot.org/merlot/viewMaterial.htm?id=730104 This is a free textbook offered by BookBoon.'Social Media is already very well known and widely used, but there is still a great deal of misunderstanding as to how it can be used effectively by business organizations. There are many claims that social media is essential to business, but understanding the hard science behind how this relatively new technology can create solid ROI can be confusing.In this textbook you will cover the relationship between all the useful data that social media generates and a company's marketing, product creation, CRM and business processes.Inside: How to Get and Create Business Value on the Social Web. How to Integrate Social Media and Business Intelligence. The 8 Key Social Media Metrics and Their Actionable Responses. 9 Step Social Media Marketing Work Flow. Where to Try Social Media Marketing for Free. Essential Questions to Ask a Social Media Marketing Vendor.' http://www.merlot.org/merlot/viewMaterial.htm?id=730169 This is a free course offered by the Saylor Foundation.'The purpose of this course is to teach you the basic principles of writing for the following mass media: print (newspapers and magazines), radio, television, and the web. These foundational principles are not exhaustive, but they will get you well on your way to writing effectively for various mass media. The phrase “mass media” refers to any technology used to deliver content to large numbers of people. “Technology” includes electronic tools like cell phones or radio receivers, or hard-copy tools like newspapers and magazines. Content types that you will learn to write about in this course for the mass media include news stories, advertisements, press releases, and blogs.If you are taking this course to work towards completing all of the requirements for the Saylor Communications area of study, you will need to understand how to write for mass media. These are the two main goals for this course: (1) Learn the syntax (a structure for constructing sentences, paragraphs, stories, images, and graphics) that is unique to each mass medium; (2) Apply the knowledge of the syntax for each medium to help you better interpret the meaning of a mass medium’s content. These two skills are important for a degree in communication because the process of communication is a varied one, in which a number of factors come into play that ultimately affect the meaning that is intended by the communicator, versus the meaning that is interpreted by the receiver of the communication. Effective communication occurs when the communicator’s meaning is as close as possible to the receiver’s meaning. This course focuses on writing for mass media as one component of the multi-layered process of communication.' http://www.merlot.org/merlot/viewMaterial.htm?id=726745 This is a free course offered by the Saylor Foundation.'The purpose of this course, as governed by the textbook at its core, Understanding Media and Culture: An Introduction to Mass Communication, is to complete a fairly comprehensive examination of the evolution and impact of the media, primarily in the United States. Each of the major media (newspapers, magazines, books, radio, movies, music, and television), as well as new media (electronic entertainment, social media, and the Internet), are examined from their conception to the present and future possibilities. Emphasis is placed on how each media industry has evolved over time, responding to changes in society, technology, politics, and economics. The course also explores the cultural impact of the media, from individual media products to entire industries, with particular emphasis on the cultural and ethical factors that influence production, consumption, and also, due to the advent of new media, participation. Upon completing this course, you should be more conscious of how your viewpoints are shaped by and can shape the media with which you interact. As a result, hopefully, not only will you be more critical as a consumer of media products but also more demanding and more creative as a participant and even a producer.' http://www.merlot.org/merlot/viewMaterial.htm?id=726751 This is a free course offered by the Saylor Foundation.'Effective public relations skills are essential to so much of the success in private and public spheres. Public relations efforts address how we wish to present ourselves to others and how to deal with the perceptions of who others believe we are. Public relations tactics are useful for large international corporate projects, or something as personal as networking for your own career advancement.If you are taking this course as part of a communications major, you may well find most every other course in the program is based on addressing how we relate to others. The field of public relations takes the theories of human interaction and applies these theories for real-life results.This course will help prepare you to conduct public relations suitable for small start-up businesses, international companies, political campaigns, social programs, personal development, and other outreach projects. There are many tools useful to effective public relations. As we review the components of a public relations campaign, you will learn how to prepare the key materials that will help you get the job done. You will examine what has worked for others, as you craft your own form and style. You may develop your own public relations portfolio including news releases, pitch letters, biographies, position papers, crisis communications, and other tools of a strategic public relations kit. You will accomplish this by referring to diverse resources and examining extensive materials from successful practitioners in the field.' http://www.merlot.org/merlot/viewMaterial.htm?id=723622 Presentación de Gerente General de Walmart Chile, Sr. Enrique Ostalé, en Congreso Icare de Makerting, 2011. http://www.merlot.org/merlot/viewMaterial.htm?id=723702 Presentación de Tendencias de Mercado expuesta en Icare de Marketing 2011