http://www.merlot.org:80/merlot/ A search of MERLOT materials Copyright 1997-2013 MERLOT. All rights reserved. Wed, 19 Jun 2013 10:21:51 PDT Wed, 19 Jun 2013 10:21:51 PDT http://www.merlot.org:80/merlot/images/merlot.gif http://www.merlot.org:80/merlot/ 44 34 http://www.merlot.org/merlot/viewMaterial.htm?id=556041 How can we harness the emerging forms of interactive media to enhance the learning process? Professor Miyagawa and prominent guest speakers will explore a broad range of issues on new media and learning - technical, social, and business. Concrete examples of use of media will be presented as case studies. One major theme, though not the only one, is that today's youth, influenced by video games and other emerging interactive media forms, are acquiring a fundamentally different attitude towards media. Media is, for them, not something to be consumed, but also to be created. This has broad consequences for how we design media, how the young are taught in schools, and how mass media markets will need to adjust. http://www.merlot.org/merlot/viewMaterial.htm?id=620055 The purpose of this course is to lead students in an exploration of fundamental advertising principles and the role advertising plays in the promotional mix. Although some consider all promotion synonymous with advertising, unique characteristics separate advertising from other forms of promotional communication. This course will guide students through both traditional and 21st century models of advertising, exploring the technical and creative sides of this field. This free course may be completed online at any time. See course site for detailed overview and learning outcomes. (Business Administration 306) http://www.merlot.org/merlot/viewMaterial.htm?id=726745 This is a free course offered by the Saylor Foundation.'The purpose of this course, as governed by the textbook at its core, Understanding Media and Culture: An Introduction to Mass Communication, is to complete a fairly comprehensive examination of the evolution and impact of the media, primarily in the United States. Each of the major media (newspapers, magazines, books, radio, movies, music, and television), as well as new media (electronic entertainment, social media, and the Internet), are examined from their conception to the present and future possibilities. Emphasis is placed on how each media industry has evolved over time, responding to changes in society, technology, politics, and economics. The course also explores the cultural impact of the media, from individual media products to entire industries, with particular emphasis on the cultural and ethical factors that influence production, consumption, and also, due to the advent of new media, participation. Upon completing this course, you should be more conscious of how your viewpoints are shaped by and can shape the media with which you interact. As a result, hopefully, not only will you be more critical as a consumer of media products but also more demanding and more creative as a participant and even a producer.' http://www.merlot.org/merlot/viewMaterial.htm?id=730169 This is a free course offered by the Saylor Foundation.'The purpose of this course is to teach you the basic principles of writing for the following mass media: print (newspapers and magazines), radio, television, and the web. These foundational principles are not exhaustive, but they will get you well on your way to writing effectively for various mass media. The phrase “mass media” refers to any technology used to deliver content to large numbers of people. “Technology” includes electronic tools like cell phones or radio receivers, or hard-copy tools like newspapers and magazines. Content types that you will learn to write about in this course for the mass media include news stories, advertisements, press releases, and blogs.If you are taking this course to work towards completing all of the requirements for the Saylor Communications area of study, you will need to understand how to write for mass media. These are the two main goals for this course: (1) Learn the syntax (a structure for constructing sentences, paragraphs, stories, images, and graphics) that is unique to each mass medium; (2) Apply the knowledge of the syntax for each medium to help you better interpret the meaning of a mass medium’s content. These two skills are important for a degree in communication because the process of communication is a varied one, in which a number of factors come into play that ultimately affect the meaning that is intended by the communicator, versus the meaning that is interpreted by the receiver of the communication. Effective communication occurs when the communicator’s meaning is as close as possible to the receiver’s meaning. This course focuses on writing for mass media as one component of the multi-layered process of communication.'