http://www.merlot.org:80/merlot/ A search of MERLOT materials Copyright 1997-2013 MERLOT. All rights reserved. Fri, 24 May 2013 05:21:24 PDT Fri, 24 May 2013 05:21:24 PDT http://www.merlot.org:80/merlot/images/merlot.gif http://www.merlot.org:80/merlot/ 44 34 http://www.merlot.org/merlot/viewMaterial.htm?id=261248 This is a brief case study regarding Innocent Drinks and McDonalds.  Innocent is using a trial of selling cartons of its children's strawberry, raspberry and blackberry smoothies as a drinks option for McDonald's Happy Meals http://www.merlot.org/merlot/viewMaterial.htm?id=483211 This is an assignment using the PRIZM zip code geo-demographics to illustrate consumer markets and segmentation. http://www.merlot.org/merlot/viewMaterial.htm?id=80055 An interactive model of the communication process, based on the Shannon-Weaver components of communication. Requires Flash Player. http://www.merlot.org/merlot/viewMaterial.htm?id=85317 Information about segmentation for an introductory marketing course. http://www.merlot.org/merlot/viewMaterial.htm?id=87921 This site contains Power Point slides for an entire Consumer Behavior class. The slides are well done and provide a means of talking about the basics of consumer behavior. Although the slides were written using Power Point, they were saved in html, and are therefore not downloadable. However, for the beginning professor, they would be helpful in learning how to organize a course. http://www.merlot.org/merlot/viewMaterial.htm?id=80163 This module is part of a general course, Media and Culture, designed to accompany a CD rom. The material here concerns the development of a "consumer culture" and how consumers make decisions. There is course content provided as well as examples of print and video ads to illustrate the concepts. http://www.merlot.org/merlot/viewMaterial.htm?id=270746 This is a PowerPoint presentation that describes consumer products. Topics include classification of consumer products, explains the relevance of them, and describes the marketing mix for each. http://www.merlot.org/merlot/viewMaterial.htm?id=326811 This is a module for a course in Issues in Culture and Society. Included at the site are Presentations, Readings, and Assignments. The topics explored in this module include: The Communications Process, Communications Settings, Nature of Mass Communication, The Role of Mass Communications, Current Trends in Mass Communication, New Media Landscape, and Uses of Mass Media. http://www.merlot.org/merlot/viewMaterial.htm?id=292153 VALS is a marketing and consulting tool that helps businesses worldwide develop and execute more effective strategies. The system identifies current and future opportunities by segmenting the consumer marketplace on the basis of the personality traits that drive consumer behavior. The Site includes: what VALS has done for businesses in the past, what differentiates the VALS types, VALS handbook designed for the academic community (must purchase), and survey to find out your VALS type. http://www.merlot.org/merlot/viewMaterial.htm?id=82672 This is a lesson plan for students to learn about the advent of neuromarketing as a means to assess the effects of certain brands on the brain activity of prospective buyers. They then design their own experiments that test the power of certain brands on a sample population.