http://www.merlot.org:80/merlot/ A search of MERLOT materials Copyright 1997-2013 MERLOT. All rights reserved. Sun, 19 May 2013 22:23:38 PDT Sun, 19 May 2013 22:23:38 PDT http://www.merlot.org:80/merlot/images/merlot.gif http://www.merlot.org:80/merlot/ 44 34 http://www.merlot.org/merlot/viewMaterial.htm?id=432497 This free online textbook covers a wide variety of topics involving innovation. Topics include: 1 Introduction and Overview 2 Development of Products by Lead Users 3 Why Many Users Want Custom Products 4 Users’ Innovate-or-Buy Decisions 5 Users’ Low-Cost Innovation Niches 6 Why Users Often Freely Reveal Their Innovations 7 Innovation Communities 8 Adapting Policy to User Innovation 9 Democratizing Innovation 10 Application: Searching for Lead User Innovations 11 Application: Toolkits for User Innovation and Custom Design 12 Linking User Innovation to Other Phenomena and Fields http://www.merlot.org/merlot/viewMaterial.htm?id=440704 This is a free online textbook that can be read directly from the site. It can also be customized by the instructor. "Principles of Marketing by Tanner, Raymond and Schuster teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic – This textbook employs the term “offering” instead of the more traditional First "P" – product. That is because consumers don’t sacrifice value when alternating between a product and a service. They are evaluating the entire experience, whether they interact with a product, a service, or a combination. So the fundamental focus is providing value throughout the value chain, whether that value chain encompasses a product, service, or both. Sustainability – Increasingly, companies are interested in the impact they are having on their local community as well as the overall environment. This is often referred to as the “triple bottom line” of financial, social, and environment performance. Ethics and social responsibility – Following on the sustainability notion is the broader importance of ethics and social responsibility in creating successful organizations. The authors make consistent references to ethical situations throughout chapter coverage, and end of chapter material in most chapters will encompass ethical situations. Global coverage – Tanner, Raymond and Schuster deliberately entitled Chapter 1 “What is Marketing?” Whether it is today’s price of gasoline, the current U.S. presidential race, or Midwestern U.S. farming, almost every industry and company needs strong global awareness. And today’s marketing professionals must understand the world in which they and their companies operate. Metrics – Firms today have the potential to gather more information than ever before about their current and potential customers. That information gathering can be costly, but it can also be very revealing. With the potential to capture so much more detail about micro transactions, firms should now be more able to answer “well, what this marketing strategy really worth it?” And “what is the marketing ROI?” And finally, “what is this customer or set of customers worth to us over their lifetime?” http://www.merlot.org/merlot/viewMaterial.htm?id=432548 This online textbook/course is presented as a unit for a marketing class. "Marketing means different things to different people. How do you decide who to aim a campaign at? If you already have a background in marketing, this unit will improve your understanding of market orientation and (going to market). It also assesses the importance of managing key internal and external relationships.״ The unit is divided into two sections: Understanding marketing orientation and Managing a market-led organiztion. http://www.merlot.org/merlot/viewMaterial.htm?id=485475 This is a free text-book that can be used in teaching a class on Marketing Strategy. ISBN: 978-87-7681-643-8The entire book can be downloaded as a pdf. http://www.merlot.org/merlot/viewMaterial.htm?id=442335 This is a free, open textbook that is part of the Connexions collection at Rice University. This manual was meant to help writers submit articles for publication. Topics included are: How to Submit Articles the Proper Way, Internet Marketing, Marketing your product, SEO Basics, and Using YouTube For Marketing http://www.merlot.org/merlot/viewMaterial.htm?id=442591 According to Textbook Revolution, a student-run site “dedicated to increasing the use of free educational materials by teachers and professors,” "Online version of a marketing textbook, with PDF and Powerpoint versions available for free if you sign up for a mailing list. Ad supported site. Much other free material available by clicking around the site." ICT is Information & Communications Technology. http://www.merlot.org/merlot/viewMaterial.htm?id=617270 This is a free, online textbook offered by Book Boon. 'Affiliate marketing is a marketing approach where other people promote your products and services and in return they receive payment for each sale that are made as a direct result of their efforts. This means that you as the “merchant” can have an army of people promoting your wares without you having to lift a finger. If you’re one of those people promoting the merchant’s products and services i.e an “affiliate” then you don’t even need to have a website to make it a success although it does help. This text book will cover what affiliate marketing is all about and how to make your campaigns a roaring success.' http://www.merlot.org/merlot/viewMaterial.htm?id=512840 'This free textbook is a summary of “Berliner Balanced Scorecard: The Customer Perspective”. The ‘Berliner Balanced Scorecard’ approach demonstrates that the perspectives of the Balanced Scorecard are linkable and that each of them can be calculated. At the same time, the approach faces the challenge to quantify human resource capital.״ http://www.merlot.org/merlot/viewMaterial.htm?id=512842 'This free textbook is a summary of “Berliner Balanced Scorecard: The Employee Perspective”. The ‘Berliner Balanced Scorecard’ approach demonstrates that the perspectives of the Balanced Scorecard are linkable and that each of them can be calculated. At the same time, the approach faces the challenge to quantify human resource capital.' http://www.merlot.org/merlot/viewMaterial.htm?id=437984 ״In this free, short textbook you can read about a simple break-even point application as well as about more advanced analysis. Like the multi product break-even point, analysis in the service industry and discount and promotions.״