http://www.merlot.org:80/merlot/ A search of MERLOT materials Copyright 1997-2013 MERLOT. All rights reserved. Sat, 25 May 2013 13:54:43 PDT Sat, 25 May 2013 13:54:43 PDT http://www.merlot.org:80/merlot/images/merlot.gif http://www.merlot.org:80/merlot/ 44 34 http://www.merlot.org/merlot/viewMaterial.htm?id=85469 The concepts covered in 'An Overview of Business Online' are very large and no single resource can hope to cover all of these areas in sufficient detail for students to become experts in this area. However, this module includes a series of resources which give a good overview of the concepts, skills, techniques and issues involved in developing Web sites. http://www.merlot.org/merlot/viewMaterial.htm?id=81404 This is a commercial site, but the presentation here could be used as a summary of marketing practices. The site contains useful information for professors to refresh their knowledge, use examples in class, or assign to students. http://www.merlot.org/merlot/viewMaterial.htm?id=82673 This website from PBS was designed to support a film that appeared regarding how Walmart entered the town of Ashland, Virginia and how the townspeople fought against it. There are links to other articles as well as the ability to purchase the film. However, the information here could lead to a lively class discussion. The site also has 3 extensive lesson plans for instructors to cover the material. http://www.merlot.org/merlot/viewMaterial.htm?id=85466 The purpose of this module is to investigate some of the reasons why businesses develop an online presence and the impact this has on customers. http://www.merlot.org/merlot/viewMaterial.htm?id=81199 This 22 page report, available in .pdf format, was produced by Dynamic Logic a US company specialising in measuring online advertising effectiveness. Authored in 2001, the report provides a interesting view of web-based branding and brand measurement. http://www.merlot.org/merlot/viewMaterial.htm?id=81402 This presentation details the importance of CRM and describes how companies use it. There are graphics that can be used in class. http://www.merlot.org/merlot/viewMaterial.htm?id=270740 This is a PowerPoint presentation that discusses new product development. Topics include types of new products, stages in new product development, risk, factors in new product success, etc. http://www.merlot.org/merlot/viewMaterial.htm?id=82171 This is a short lecture on pricing. The author first conceptualizes pricing and then discussues Price Discrimination, Reference pricing, Estimating pricing, and International Pricing. http://www.merlot.org/merlot/viewMaterial.htm?id=270744 This is a PowerPoint presentation regarding relationship marketing. Points discussed include: definition of relationship marketing, elements of relationship marketing, customer loyalty, examples of RM activities, etc. http://www.merlot.org/merlot/viewMaterial.htm?id=77899 This site was originally an online class that is no longer being offered at Monash University. This is a Principles of Marketing class that has been divided into thirteen topics. Links are provided to the Marketing Dictionary from each of the topics.