http://www.merlot.org:80/merlot/ A search of MERLOT materials Copyright 1997-2013 MERLOT. All rights reserved. Sun, 26 May 2013 00:27:46 PDT Sun, 26 May 2013 00:27:46 PDT http://www.merlot.org:80/merlot/images/merlot.gif http://www.merlot.org:80/merlot/ 44 34 http://www.merlot.org/merlot/viewMaterial.htm?id=483225 This assignment uses the Near Beer supply chain management simulation to demonstrate the complexities of meeting changes in consumer demand on the supply chain side. http://www.merlot.org/merlot/viewMaterial.htm?id=483211 This is an assignment using the PRIZM zip code geo-demographics to illustrate consumer markets and segmentation. http://www.merlot.org/merlot/viewMaterial.htm?id=548984 Step-by-step instructions on getting a website started in WordPress. It assumes that students have their own domain name and a WordPress hosting account at wordpress.org (not wordpress.com). The author recommends GoDaddy for both of these services. For further information, see http://theresabclarke.com/100_credit http://www.merlot.org/merlot/viewMaterial.htm?id=510966 To acquire hands-on experience working in groups to develop and track a short e-mail marketing newsletter using http://myemma.com/. http://www.merlot.org/merlot/viewMaterial.htm?id=510974 If you plan on using Google Analytics, you will need a privacy policy on your website to ensure you are not violating Google’s terms of agreement. See http://searchengineland.com/how-many-google-privacy-policies-are-you-violating-50182 for further information about this issue. This exercise walks through the steps associated with installing Google Analytics and a Privacy Policy on a WordPress blog. http://www.merlot.org/merlot/viewMaterial.htm?id=483206 This is an in-class activity used to demonstrate the life time value of customer satisfaction. http://www.merlot.org/merlot/viewMaterial.htm?id=483212 This is an activity which demonstrated hemispherical lateralization. http://www.merlot.org/merlot/viewMaterial.htm?id=483230 This activity ask students to use the demographic and lifestyle data available on the ERsys.com site to determine which city would provide the best market opportunity. http://www.merlot.org/merlot/viewMaterial.htm?id=484204 This problem-based learning activity helps students practice analyzing economic events associated with the following current liabilities: short-term borrowing (notes payable), sales tax liabilities, and payroll. The note payable problem has students accrue interest expense at year end and repay the note early during the subsequent year. Sometimes companies include the sales tax in the selling price of merchandise instead of ringing it up separately. The sales tax problem illustrates this scenario. The payroll problem illustrates how a company accounts for employees' gross wages, withholdings from employee's paychecks, net pay (the resulting cash employees receive), as well as the employer's payroll tax liabilities. http://www.merlot.org/merlot/viewMaterial.htm?id=484203 This problem-based learning activity helps students practice recording a business-to-business sales/purchase transactions that included credit terms from both perspectives. The problem applies the gross method for recording sales and purchases for a perpetual inventory scenario. Faculty who foster the traditional approach to teaching principles of financial accounting may find this activity useful.