MERLOT Search - materialType=Assignment&category=2262&sort.property=overallRating http://www.merlot.org:80/merlot/ A search of MERLOT materials Copyright 1997-2013 MERLOT. All rights reserved. Thu, 23 May 2013 19:55:11 PDT Thu, 23 May 2013 19:55:11 PDT MERLOT Search - materialType=Assignment&category=2262&sort.property=overallRating http://www.merlot.org:80/merlot/images/merlot.gif http://www.merlot.org:80/merlot/ 44 34 Using PRIZM Look-up to Identify Consumer Markets http://www.merlot.org/merlot/viewMaterial.htm?id=483211 This is an assignment using the PRIZM zip code geo-demographics to illustrate consumer markets and segmentation. Hemispheric Lateralization: Are You Left- or Right-Brained? http://www.merlot.org/merlot/viewMaterial.htm?id=483212 This is an activity which demonstrated hemispherical lateralization. Selling Teens: Using the Merchants of Cool PBS documentary to examine media influence on teens http://www.merlot.org/merlot/viewMaterial.htm?id=483224 This assignment uses the PBS Frontline documentary Merchants of Cool to examine the influence of media on teens and their culture. Social Class Symbols http://www.merlot.org/merlot/viewMaterial.htm?id=483209 This is an in-class game/activity, or additional assignment which introduces social class in a consumer behavior course. Where Would Shoppers Go? http://www.merlot.org/merlot/viewMaterial.htm?id=483232 Two formulas and a scenario for students to apply two retail gravitation models used to predict where shoppers will choose to shop.