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        <title>MERLOT Search - materialType=Case%20Study&amp;category=2202&amp;keywords=business</title>
        <link>http://www.merlot.org:80/merlot/</link>
        <description>A search of MERLOT materials</description>
        <copyright>Copyright 1997-2013 MERLOT. All rights reserved.</copyright>
        <pubDate>Sun, 19 May 2013 20:24:49 PDT</pubDate>
        <lastBuildDate>Sun, 19 May 2013 20:24:49 PDT</lastBuildDate>
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            <title>MERLOT Search - materialType=Case%20Study&amp;category=2202&amp;keywords=business</title>
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            <title>The Cameron Balloon Factory</title>
            <link>http://www.merlot.org/merlot/viewMaterial.htm?id=90900</link>
            <description>This is an excellent interactive on-line case study of the Cameron Hot Air Balloon factory in Bristol, UK. It covers many aspects of the functional disciplines of business: human resource management, operations, production management, accounting, marketing, etc. It also includes hypertext links to different departments in the ACTUAL FACTORY!  The site is Illustrated with real photos, bios of various managers, and data. This is a real find!</description>
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            <title>E-Commerce Business Ethics Case Study</title>
            <link>http://www.merlot.org/merlot/viewMaterial.htm?id=85696</link>
            <description>Students will explore ethical decision making and current issues in e-commerce as they follow the developments of E-Kin -- a company started by graduate students. As E-Kin grows and delves into the world of e-commerce, the founders and executives encounter some tough decision making. The case study is presented in a multimedia format, with Flash movies which describe the company background, scenarios of busines ethics issues, and an overview of ethical decision-making. The case studies were written by graduate students of Dr. Beverly Kracher at Creighton University. Permission was given to the author to adapt the materials to a multimedia format, publish to the Web, and submit to Merlot. The case study consists of four scenarios -- each with a Flash movie scenario, company employee bios, and case questions. Additional resources include a page of e-commerce links and an e-commerce newsfeed.</description>
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            <title>Anthony Research. A cost accounting exercise</title>
            <link>http://www.merlot.org/merlot/viewMaterial.htm?id=365576</link>
            <description>An interactive exercise which encourages students to explore alternative designs for a job cost system. After studying the current cost system of a company, students will simulate alternative approaches and monitor the affects on costs and profits.The case is based around four exercises:- cost behaviour and the classification of costs- job cost systems- tracing of additional costs - alternative allocation bases Through a series of questions (with feedback), students are encouraged to explore tracing different costs and allocation bases to make comparisons on the validity of different job cost systems.</description>
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            <title>IKEA communication strategy</title>
            <link>http://www.merlot.org/merlot/viewMaterial.htm?id=365691</link>
            <description>This case details the story of IKEA and its communication strategy, from its arrival in Spain in 1996, to the year 2004. The case also details the history of the company and examples of different campaigns from around the World.Students can see examples of different marketing campaigns, depending on the objectives and the desired outcome that the company wished to achieve in the different stages. TV commercials, outdoor print and catalogue examples provide background for the analysis. As a conclusion, students are asked to consider four alternate campaigns for the future, to encourage posterior discussion in class.</description>
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            <title>Marshall International Case Competition</title>
            <link>http://www.merlot.org/merlot/viewMaterial.htm?id=380758</link>
            <description>Each year the USC Marshall School of Business has a case competition.  Listed here are the cases from 2005 through 2008 along with a link to the case materials.</description>
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            <title>Case Studies from the Knowledge Hub</title>
            <link>http://www.merlot.org/merlot/viewMaterial.htm?id=81472</link>
            <description>This site from The Chartered Institute of Marketing offers descriptions of brief cases that can be downloaded.  The collection includes marketing effectiveness award winners and Superbrands.  The case studies in this section have been selected to demonstrate the effectiveness of marketing and the contribution that marketing makes to business development - across all business sectors.</description>
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            <title>Disco Fever Case Study - Break Even Analysis &amp; Cash Flow</title>
            <link>http://www.merlot.org/merlot/viewMaterial.htm?id=235950</link>
            <description>An IT based activity for beginners to understand the functions of a small scale business operation. The case considers break-even points and cash flow management.&amp;nbsp; The case is made up of three activities,, includes downloadable spreadsheets, &amp;nbsp;and contains a worksheet for analyzing costs, and a teacher&amp;rsquo;s guide.&amp;nbsp; A tutor version of the case is also available for use online.&amp;nbsp; Materials are designed for United Kingdom students.&amp;nbsp;Some of the material by this author was drawn from Spreadsheets and Mathematics for I.T. by Andrew Rothery, John Murray Publishers, London, 1991.</description>
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            <title>Breaking the Mold in Africa:</title>
            <link>http://www.merlot.org/merlot/viewMaterial.htm?id=674351</link>
            <description>This interactive case consists in some basic facts about the continent, to a wide range of interactive data, videos and a small simulation. The general information is put into different categories, such as economy, governance, infrastructure, trade, NGOs, aid and development. In a third step students attempt to improve the economy of one country with the help of a simulator.</description>
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            <title>Case Studies in Logistics</title>
            <link>http://www.merlot.org/merlot/viewMaterial.htm?id=81212</link>
            <description>The Council of Logistics Management is a non-profit professional organization for anyone interested in logistics management. It is based in the USA. CLM facilitates the communication of professionals worldwide, conducts research, and creates awareness of the importance of logistics for business and the economy. CLM arranges &quot;roundtables&quot; (meetings) at various locations in the States, and researches careers in logistics. A valuable resource is a series of free case studies, downloadable in PDF format, on companies such as Marks and Spencer, Toyota Motors, Guinness and Toys &quot;R&quot; Us. These look at consumer behaviour and cultural differences, as well as general logistics and supply chain issues. Details of the annual CLM conference are given.</description>
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            <title>Case Study on Business Strategy</title>
            <link>http://www.merlot.org/merlot/viewMaterial.htm?id=81306</link>
            <description>This Bized site provides a lesson plan for an investigation to analyze a major business in terms of its current strategic position and to make some judgments about future strategy.  Lesson objectives are provided as well as PowerPoint slides, a mind map, and an activity sheet that includes key issue questions and links to other resources.</description>
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