http://www.merlot.org:80/merlot/ A search of MERLOT materials Copyright 1997-2013 MERLOT. All rights reserved. Sat, 25 May 2013 23:24:27 PDT Sat, 25 May 2013 23:24:27 PDT http://www.merlot.org:80/merlot/images/merlot.gif http://www.merlot.org:80/merlot/ 44 34 http://www.merlot.org/merlot/viewMaterial.htm?id=380758 Each year the USC Marshall School of Business has a case competition. Listed here are the cases from 2005 through 2008 along with a link to the case materials. http://www.merlot.org/merlot/viewMaterial.htm?id=81888 This website, created by Paul Giambarda - who initiated Polaroid's corporate image development and product identity in 1958 - gives a fascinating overview of Polaroid and its history. The site contains subtopics such as; Polaroid Package Design, Polaroid Dealer Ads, Polaroid Sunglasses, and more. http://www.merlot.org/merlot/viewMaterial.htm?id=78976 This is a case study of the Hummer. It was designed to help students develop effective strategies for finding information on the internet. Questions for analysis are provided as well as links to articles about the vehicle. http://www.merlot.org/merlot/viewMaterial.htm?id=81507 This site from Fast Company.com contains links to articles that concern short marketing cases. http://www.merlot.org/merlot/viewMaterial.htm?id=587102 A reference for case studies and ideas about brands using social media. http://www.merlot.org/merlot/viewMaterial.htm?id=674265 The case study tells the start up of a new music platform for live concerts on the Internet. The real protagonists of the case tell in an interactive videointerview how the first concert worked, from the initial idea until the web realization, with the help of web 2.0 tools.The student´s challenge consists in elaborate the digital marketing plan for the next event on the platform. http://www.merlot.org/merlot/viewMaterial.htm?id=395165 Interactive case study that analyses Fiat Auto Spain´s positioning strategy of a new product from different perspectives. With this interactive exercise, students can assume different roles (Managing Director, Marketing Manager or Sales Manager), deal with the decisions regarding a product´s positioning, and analyse the coherency of the decisions made in the company´s various areas. http://www.merlot.org/merlot/viewMaterial.htm?id=561420 SEO is an acroynm for Search Engine Optimization which is implemented to have high organic rankings on Google search engine. http://www.merlot.org/merlot/viewMaterial.htm?id=674277 Strategic communication at Locarno Film Festival is an interactive case study that focuses on the prestigious film festival and in particular the repositioning of the event’s image from the year 2006.The repositioning can be studied through video interviews, examples of the activities implemented and interactive exercises. http://www.merlot.org/merlot/viewMaterial.htm?id=81358 This Bized site provides a lesson plan designed to have students look at three examples of how changing circumstances - linked to technology and social attitudes, can affect a business. Lesson objectives are provided as well as PowerPoint slides, a mind map, and an activity sheet that includes key issue questions and links to other resources. The mirror link is an activity for this lesson.