http://www.merlot.org:80/merlot/ A search of MERLOT materials Copyright 1997-2013 MERLOT. All rights reserved. Tue, 21 May 2013 04:13:36 PDT Tue, 21 May 2013 04:13:36 PDT http://www.merlot.org:80/merlot/images/merlot.gif http://www.merlot.org:80/merlot/ 44 34 http://www.merlot.org/merlot/viewMaterial.htm?id=89667 This free site provided by Irwin McGraw-Hill offers a group of exercises for various Marketing topics. For each topic (i.e. Business Marketing), there are numerous exercises designed to look for information about the topic. Links to appropriate sites are provided. http://www.merlot.org/merlot/viewMaterial.htm?id=77814 This site contains details for a class exercise in product packaging. The primary learning objective is to achieve higher level learning about packaging relative to a model. Details and suggestions are provided by the author. http://www.merlot.org/merlot/viewMaterial.htm?id=84645 This lesson plan contains numerous activities for students to explore the spread of American culture throughout the world, including a role-playing exercise on a major U.S.-Canada trade dispute. http://www.merlot.org/merlot/viewMaterial.htm?id=76810 This web site explores the use of product placement in movies. Facts are provided, and products that have been placed in a variety of movies are identified. Questions for discussion are provided. http://www.merlot.org/merlot/viewMaterial.htm?id=382253 An assignment on how to create a Twitter account, setting up a follower list, and using Twitter. http://www.merlot.org/merlot/viewMaterial.htm?id=81346 This Bized site provides a lesson plan on the subject of market research and particularly the relevance of secondary research. Lesson objectives are provided as well as PowerPoint slides, a mind map, and an activity sheet that includes key issue questions and links to other resources. http://www.merlot.org/merlot/viewMaterial.htm?id=81343 This Bized site provides a lesson plan designed to try and encourage students to apply their knowledge and understanding of the product life cycle and the Boston matrix to a particular product. Lesson objectives are provided as well as PowerPoint slides, a mind map, and an activity sheet that includes key issue questions and links to other resources. http://www.merlot.org/merlot/viewMaterial.htm?id=81340 This Bized site provides a lesson plan to encourage students to look at new approaches to advertising that are increasingly being adopted not just by smaller firms to whom this was originally aimed, but larger corporations. Lesson objectives are provided as well as PowerPoint slides, a mind map, and an activity sheet that includes key issue questions and links to other resources. http://www.merlot.org/merlot/viewMaterial.htm?id=88030 This is a homework assignment in territory routing. "Jack" is a salesperson who must call on customers in his territory using a borrowed electric car. The "borrowed" car is used because it only can run for 60 minutes, throwing a complication into the routing problem. Students are required to determine the routing using both "closest-next" and "largest-angle" heuristics techniques. http://www.merlot.org/merlot/viewMaterial.htm?id=88032 This is an exercise that requires students to provide answers to a described situation. Students answer multiple choice questions. The author provides very detailed answers for most of the choices, so the students learn why the correct answer is so. Through this exercise, students determine the meaning of turnover and how to determine what a salesperson earns in a commission type situation.