http://www.merlot.org:80/merlot/ A search of MERLOT materials Copyright 1997-2013 MERLOT. All rights reserved. Sat, 25 May 2013 13:20:54 PDT Sat, 25 May 2013 13:20:54 PDT http://www.merlot.org:80/merlot/images/merlot.gif http://www.merlot.org:80/merlot/ 44 34 http://www.merlot.org/merlot/viewMaterial.htm?id=334484 All the key terms and concepts for a solid foundation. Real life case studies showcasing eMarketing in action. http://www.merlot.org/merlot/viewMaterial.htm?id=513922 This is a free, online textbook offered by the Global Text Project at University of Georgia. "The Global Text Project's international version of the 8th edition of the well-known accounting text.״ http://www.merlot.org/merlot/viewMaterial.htm?id=432497 This free online textbook covers a wide variety of topics involving innovation. Topics include: 1 Introduction and Overview 2 Development of Products by Lead Users 3 Why Many Users Want Custom Products 4 Users’ Innovate-or-Buy Decisions 5 Users’ Low-Cost Innovation Niches 6 Why Users Often Freely Reveal Their Innovations 7 Innovation Communities 8 Adapting Policy to User Innovation 9 Democratizing Innovation 10 Application: Searching for Lead User Innovations 11 Application: Toolkits for User Innovation and Custom Design 12 Linking User Innovation to Other Phenomena and Fields http://www.merlot.org/merlot/viewMaterial.htm?id=353381 This on-line textbook introduces many of the basics of formal approaches to the analysis of social networks. The text relies heavily on the work of Freeman, Borgatti, and Everett (the authors of the UCINET software package). The materials here, and their organization, were also very strongly influenced by the text of Wasserman and Faust, and by a graduate seminar conducted by Professor Phillip Bonacich at UCLA. Many other users have also made very helpful comments and suggestions based on the first version. Errors and omissions, of course, are the responsibility of the authors. http://www.merlot.org/merlot/viewMaterial.htm?id=515205 ״The goal of this book is to provide a step-by-step guideline for managing projects in general, and managing distance education projects in particular. It is directed at two audiences, namely, practitioners who find themselves having to run numerous projects, both big and small, on a day-to-day basis, and open and distance learning practitioners who are team members of projects within their institutions.The writers are also hopeful that the book will be useful to aspiring professionals whose wish is to undertake specific projects. The principles and theories about project management they come across, will go a long way in cultivating a culture of quality project management in their respective circumstances.״ http://www.merlot.org/merlot/viewMaterial.htm?id=342825 he purpose of accounting is to provide a means of recording, reporting, summarizing, and interpreting economic data. In order to do this, an accounting system must be designed. A system design serves the needs of users of accounting information. Once a system has been designed, reports can be issued and decisions based upon these reports are made for various departments. http://www.merlot.org/merlot/viewMaterial.htm?id=356494 Demonstrates how companies use marketing. Provides specific examples in text discussions, chapter openers, the Integrated Marketing and Newsline boxes, and the end of chapter cases. http://www.merlot.org/merlot/viewMaterial.htm?id=437949 ״This book is the second of seven books which introduces the basic principles of accounting, focusing primarily on liquid assets. It introduces enhanced income statements, sales, cash discounts, the control structure, and inventory accounting. Details concerning cash and highly-liquid investments, cash management, controls for cash receipts and disbursements, and bank account reconciliations are discussed. Accounts receivable, costs and benefits of selling on credit, considerations for uncollectible receivables, notes receivable and interest are also discussed. In addition, the fundamentals of inventory costing methods, inventory management, and ratio analysis are introduced.״ http://www.merlot.org/merlot/viewMaterial.htm?id=432535 ״This book is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign. The book takes a rare look “behind the curtain” – even letting you see some of the paths not chosen by the agency and client. Students get a realistic sense of how theory plays out in practice. They get a flavor for the exciting field of advertising. And, they consistently learn the perspectives of both the advertising agency (where many journalism and communications students will work) and the client (where many marketing majors will work). http://www.merlot.org/merlot/viewMaterial.htm?id=424478 This principles of accounting website provides a free comprehensive textbook and learning center. Both financial accounting and managerial accounting topics are covered. Interactive formative assessments are included along with downloadable problems and exercises in Excel and pdf formats.Educators wishing to use these books as the primary or secondary sources of content in their curriculum must obtain written permission from Dr. Walthers.