http://www.merlot.org:80/merlot/ A search of MERLOT materials Copyright 1997-2013 MERLOT. All rights reserved. Wed, 22 May 2013 10:44:27 PDT Wed, 22 May 2013 10:44:27 PDT http://www.merlot.org:80/merlot/images/merlot.gif http://www.merlot.org:80/merlot/ 44 34 http://www.merlot.org/merlot/viewMaterial.htm?id=513922 This is a free, online textbook offered by the Global Text Project at University of Georgia. "The Global Text Project's international version of the 8th edition of the well-known accounting text.״ http://www.merlot.org/merlot/viewMaterial.htm?id=435322 This is a free, online textbook that addresses intellectual property. According to the author, "the first goal of the book is to introduce you to intellectual property, to explain why it matters, why it is the legal form of the information age. The second goal is to persuade you that our intellectual property policy is going the wrong way; two roads are diverging and we are on the one that doesn’t lead to Rome. The third goal is harder to explain. We have a simple word for, and an intuitive understanding of, the complex reality of 'property.'״Each chapter is downloadable as a pdf file. http://www.merlot.org/merlot/viewMaterial.htm?id=515433 This is a free, online textbook that also offers links to Documents and External Links. "This part of American history, known as the ante-bellum (before war) era, begins with expansion and the great migration across the continent west of the Mississippi. The idea of manifest destiny—that the United States was bound sooner or later to occupy the entire North American Hemisphere—came of age in the 1840s. It began with the annexation of Texas, which led to the Mexican-American War and the great land cession that resulted from it. It was also the time of “Oregon Fever” as wagon trains took pioneers over the Rocky Mountains to the Willamette and Columbia River valleys.״ http://www.merlot.org/merlot/viewMaterial.htm?id=432497 This free online textbook covers a wide variety of topics involving innovation. Topics include: 1 Introduction and Overview 2 Development of Products by Lead Users 3 Why Many Users Want Custom Products 4 Users’ Innovate-or-Buy Decisions 5 Users’ Low-Cost Innovation Niches 6 Why Users Often Freely Reveal Their Innovations 7 Innovation Communities 8 Adapting Policy to User Innovation 9 Democratizing Innovation 10 Application: Searching for Lead User Innovations 11 Application: Toolkits for User Innovation and Custom Design 12 Linking User Innovation to Other Phenomena and Fields http://www.merlot.org/merlot/viewMaterial.htm?id=515205 ״The goal of this book is to provide a step-by-step guideline for managing projects in general, and managing distance education projects in particular. It is directed at two audiences, namely, practitioners who find themselves having to run numerous projects, both big and small, on a day-to-day basis, and open and distance learning practitioners who are team members of projects within their institutions.The writers are also hopeful that the book will be useful to aspiring professionals whose wish is to undertake specific projects. The principles and theories about project management they come across, will go a long way in cultivating a culture of quality project management in their respective circumstances.״ http://www.merlot.org/merlot/viewMaterial.htm?id=475097 This free, online textbook is part of a collection of anatomy atlases. The learning objectives for these atlases are: 1)The learner will acquire knowledge of the anatomic discipline; 2) The learner will improve his/her analytical thinking skills; 3) The learner will analyze his/her own learning needs for needed improvement; 4) The learner will use evidence from scientific studies to answer the questions posed; and 5) Some learners will use this information to facilitate the learning of others including patients, families, and health care providers. http://www.merlot.org/merlot/viewMaterial.htm?id=437949 ״This book is the second of seven books which introduces the basic principles of accounting, focusing primarily on liquid assets. It introduces enhanced income statements, sales, cash discounts, the control structure, and inventory accounting. Details concerning cash and highly-liquid investments, cash management, controls for cash receipts and disbursements, and bank account reconciliations are discussed. Accounts receivable, costs and benefits of selling on credit, considerations for uncollectible receivables, notes receivable and interest are also discussed. In addition, the fundamentals of inventory costing methods, inventory management, and ratio analysis are introduced.״ http://www.merlot.org/merlot/viewMaterial.htm?id=563174 ״Blogs get people excited. Or else they disturb and worry them. Some people distrust them. Others see them as the vanguard of a new information revolution. Because they allow and encourage ordinary people to speak up, they’re tremendous tools of freedom of expression. Reporters Without Borders has produced this handbook to help those who are either excited or worried or disturstful of blogs. It provides handy tips and technical advise.״ http://www.merlot.org/merlot/viewMaterial.htm?id=432535 ״This book is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign. The book takes a rare look “behind the curtain” – even letting you see some of the paths not chosen by the agency and client. Students get a realistic sense of how theory plays out in practice. They get a flavor for the exciting field of advertising. And, they consistently learn the perspectives of both the advertising agency (where many journalism and communications students will work) and the client (where many marketing majors will work). http://www.merlot.org/merlot/viewMaterial.htm?id=440704 This is a free online textbook that can be read directly from the site. It can also be customized by the instructor. "Principles of Marketing by Tanner, Raymond and Schuster teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic – This textbook employs the term “offering” instead of the more traditional First "P" – product. That is because consumers don’t sacrifice value when alternating between a product and a service. They are evaluating the entire experience, whether they interact with a product, a service, or a combination. So the fundamental focus is providing value throughout the value chain, whether that value chain encompasses a product, service, or both. Sustainability – Increasingly, companies are interested in the impact they are having on their local community as well as the overall environment. This is often referred to as the “triple bottom line” of financial, social, and environment performance. Ethics and social responsibility – Following on the sustainability notion is the broader importance of ethics and social responsibility in creating successful organizations. The authors make consistent references to ethical situations throughout chapter coverage, and end of chapter material in most chapters will encompass ethical situations. Global coverage – Tanner, Raymond and Schuster deliberately entitled Chapter 1 “What is Marketing?” Whether it is today’s price of gasoline, the current U.S. presidential race, or Midwestern U.S. farming, almost every industry and company needs strong global awareness. And today’s marketing professionals must understand the world in which they and their companies operate. Metrics – Firms today have the potential to gather more information than ever before about their current and potential customers. That information gathering can be costly, but it can also be very revealing. With the potential to capture so much more detail about micro transactions, firms should now be more able to answer “well, what this marketing strategy really worth it?” And “what is the marketing ROI?” And finally, “what is this customer or set of customers worth to us over their lifetime?”