http://www.merlot.org:80/merlot/ A search of MERLOT materials Copyright 1997-2013 MERLOT. All rights reserved. Thu, 23 May 2013 21:44:23 PDT Thu, 23 May 2013 21:44:23 PDT http://www.merlot.org:80/merlot/images/merlot.gif http://www.merlot.org:80/merlot/ 44 34 http://www.merlot.org/merlot/viewMaterial.htm?id=91435 Web page is an assignment designed for marketing classes to help students understand the problems (opportunities) associated with emerging market trends. The page contains three related assignments for students to complete as either an individual effort or as part of a team project. http://www.merlot.org/merlot/viewMaterial.htm?id=81399 This is a marketing presentations that discusses the best ideas in marketing. Although it is a pdf file, it appears as a PowerPoint presentation. It contains useful information for professors to refresh their knowledge, use examples in class, or assign to students. http://www.merlot.org/merlot/viewMaterial.htm?id=81400 This is a presentation that covers market segmentation and planning as regards successful Customer Relationship Management programs. The material contains useful information for professors to refresh their knowledge, use examples in class, or assign to students. http://www.merlot.org/merlot/viewMaterial.htm?id=81394 This is a commercial site that is selling software that produces the supplier evaluation matrix. However, the charts that are used here could be useful in demonstrating the supplier evaluation process tp students. http://www.merlot.org/merlot/viewMaterial.htm?id=707182 Caracteristicas generales del marketing directos y sus medios de difusiòn, incluyendo ademàs algunos canales de distribuciòn. http://www.merlot.org/merlot/viewMaterial.htm?id=723702 Presentación de Tendencias de Mercado expuesta en Icare de Marketing 2011 http://www.merlot.org/merlot/viewMaterial.htm?id=723622 Presentación de Gerente General de Walmart Chile, Sr. Enrique Ostalé, en Congreso Icare de Makerting, 2011.