http://www.merlot.org:80/merlot/ A search of MERLOT materials Copyright 1997-2013 MERLOT. All rights reserved. Wed, 22 May 2013 10:16:44 PDT Wed, 22 May 2013 10:16:44 PDT http://www.merlot.org:80/merlot/images/merlot.gif http://www.merlot.org:80/merlot/ 44 34 http://www.merlot.org/merlot/viewMaterial.htm?id=79171 The retail alphabet game is a fun branding-oriented quiz presented in a puzzle-style environment. At present, there are three editions of this game. After selecting an edition, users are presented with 26 alphabet letterforms, extracted from product and corporate logos within the United States. Students are to guess which brand name corresponds to each letter. This exercise can be used for discussions about branding and advertising recall. http://www.merlot.org/merlot/viewMaterial.htm?id=78646 Students are first presented with a quiz on the stages of the Product Life Cycle. They then must indicate graphically where each phase falls, and then place products that are in the appropriate stage. http://www.merlot.org/merlot/viewMaterial.htm?id=292153 VALS is a marketing and consulting tool that helps businesses worldwide develop and execute more effective strategies. The system identifies current and future opportunities by segmenting the consumer marketplace on the basis of the personality traits that drive consumer behavior. The Site includes: what VALS has done for businesses in the past, what differentiates the VALS types, VALS handbook designed for the academic community (must purchase), and survey to find out your VALS type. http://www.merlot.org/merlot/viewMaterial.htm?id=77564 This is an online quiz to assess one's personality along four dimensions: Sociaizer, Thinker, Relater, and Director. There are 18 questions involved, and the student clicks on a radio button. The response takes only a few seconds. This can be used in a Personal Selling class to have students assess their communcation styles. This is a commercial site, so once you receive the brief report, you can purchase an extended one for $19.95. http://www.merlot.org/merlot/viewMaterial.htm?id=90586 This is a set of 50 quizzes regarding behavior in other countries. Each quiz consists of 10 questions. Although the site is NOT interactive, the correct answers are provided. Many of the quizzes relate directly to Marketing, for example "To Market, To Market," and Management, "Go On and Make Me." Instructors can use these quizzes as they are to test student knowledge, or to highlight points that are made in class. http://www.merlot.org/merlot/viewMaterial.htm?id=81570 This is a form that can be used to assess the skills and behavior, particularly for a sales manager. Directions are provided at the bottom of the form. http://www.merlot.org/merlot/viewMaterial.htm?id=79290 This site contains 35+ online, interactive quizzes that primarily involve matching a product slogan with the product. Most quizzes are very general in that they include a wide variety of products within each quiz. In addition, there are a few other interesting quizzes such as matching TV networks with the slogan or symbol, a Coke vs. Pepsi quiz to differentiate between their ad slogans, a quiz to match product labels, merchandising, and symbols with the product, and a special quiz with only airline slogans. Each quiz provides a difficulty-level rating and a rating of popularity. Some quizzes contain additional factual information for each question. http://www.merlot.org/merlot/viewMaterial.htm?id=76347 This is a simple online quiz that can be used with students to help them identify companies by the advertising slogans they use. http://www.merlot.org/merlot/viewMaterial.htm?id=590583 A short 20-question multiple choice quiz taking five minutes to complete. It provides test-takers with an idea of how much they might know about persuasive advertising. http://www.merlot.org/merlot/viewMaterial.htm?id=78584 Students click and drag the "Steps of the Sale" into the proper position on a mind map. Students will need to know the meaning of mind map as well as the source of the material.