http://www.merlot.org:80/merlot/ A search of MERLOT materials Copyright 1997-2013 MERLOT. All rights reserved. Fri, 24 May 2013 11:17:20 PDT Fri, 24 May 2013 11:17:20 PDT http://www.merlot.org:80/merlot/images/merlot.gif http://www.merlot.org:80/merlot/ 44 34 http://www.merlot.org/merlot/viewMaterial.htm?id=78842 This site contains information on developing and evaluating advertising campaigns, along with educational resources and additional related links. The author's stated objective of the site is to summarize all useful knowledge about how to create an effective advertising campaign so that researchers, practitioners, and students can use it. There is also an advertising glossary. http://www.merlot.org/merlot/viewMaterial.htm?id=91183 This resource provides activities that can be used in class regarding Leadership http://www.merlot.org/merlot/viewMaterial.htm?id=85322 This is the Introductory Unit, the first of twelve in an online course in Introductory Marketing where students work at their own pace, with some deadlines. The course utilizes Waving Hand Exercises, invented by Professor Ripley to encourage online asynchronous discussion, in which she takes a full and active role. The web pages are meant to be used with the listed textbook and have as one of their goals helping students connect marketing theory to "real world" marketing situations. Professor Ripley says of the unit, "I also try to make it fun for the students to work with. Marketing is an exciting discipline and I try to capture that in the web pages.״ http://www.merlot.org/merlot/viewMaterial.htm?id=87915 Links and references on Emotional Intelligence in Organizations. http://www.merlot.org/merlot/viewMaterial.htm?id=91212 This is a website that contains links to a variety of types of information about companies. Each category (such as finding addresses, finding home pages, monitoring company news, etc.) has a number of different links that can be used to access the information. http://www.merlot.org/merlot/viewMaterial.htm?id=75474 This business glossary contains term covering the disciplines of Economics and Accounting as defined in the United Kingdom. Students can enter an accounting term to return the definition of the term as well as links to related diagrams, other terms, related URLs, and related acronyms. http://www.merlot.org/merlot/viewMaterial.htm?id=84892 Excellent article on how to communicate effectively in a cross cultural setting. Discusses common obstacles and gives tips on how to over come these obstacles. A great read reference for anybody interested in cross-cultural communication. http://www.merlot.org/merlot/viewMaterial.htm?id=76759 This is an article on employee motivation that includes additional links such as theories, Hawthorn experiments, and other issues. Each of the full topics is downloadable for a price, but one can page through the desired information for free. http://www.merlot.org/merlot/viewMaterial.htm?id=90915 This paper approaches Web page and site design as a challenge that combines traditional editorial approaches to documents with graphic design, user interface design, information design, and the technical authoring skills required to optimize the HTML code, graphics, and text within Web pages. http://www.merlot.org/merlot/viewMaterial.htm?id=91326 Excellent website that covers some of the classic concepts in Weberian thought. Discusses concepts such as the ideal type, bureaucracy, authority, rationality and the Protestant Ethic. Provides illustrations and examples.