http://www.merlot.org:80/merlot/ A search of MERLOT materials Copyright 1997-2013 MERLOT. All rights reserved. Fri, 24 May 2013 23:19:53 PDT Fri, 24 May 2013 23:19:53 PDT http://www.merlot.org:80/merlot/images/merlot.gif http://www.merlot.org:80/merlot/ 44 34 http://www.merlot.org/merlot/viewMaterial.htm?id=78842 This site contains information on developing and evaluating advertising campaigns, along with educational resources and additional related links. The author's stated objective of the site is to summarize all useful knowledge about how to create an effective advertising campaign so that researchers, practitioners, and students can use it. There is also an advertising glossary. http://www.merlot.org/merlot/viewMaterial.htm?id=85322 This is the Introductory Unit, the first of twelve in an online course in Introductory Marketing where students work at their own pace, with some deadlines. The course utilizes Waving Hand Exercises, invented by Professor Ripley to encourage online asynchronous discussion, in which she takes a full and active role. The web pages are meant to be used with the listed textbook and have as one of their goals helping students connect marketing theory to "real world" marketing situations. Professor Ripley says of the unit, "I also try to make it fun for the students to work with. Marketing is an exciting discipline and I try to capture that in the web pages.״ http://www.merlot.org/merlot/viewMaterial.htm?id=81533 This is Business Week's listing of the top 100 brands. An explanation is provided for how the list was calculated. Then, each brand is listed along with its 2004 and 2003 "brand value" in millions of dollars, the country of ownership and a brief description of the brand. A link is provided to the pdf file as well as to the press release. http://www.merlot.org/merlot/viewMaterial.htm?id=78747 This page contains several Excel spreadsheets which can be used as templates for other work in marketing classes. http://www.merlot.org/merlot/viewMaterial.htm?id=301883 This is a 50+ page document provided to students taking a 12-credit, junior-level course that combines marketing, management, finance, and operations. These very comprehensive guidelines explain the mission and structure of the course, but the primary focus is helping students develop a business plan. Detailed requirements are provided on everything from forming teams to doing the final presentation at the end of the semester. Also included are assessment criteria, resources to put a business plan together, a quality control process to provide feedback about the course, and information about a business plan competition. http://www.merlot.org/merlot/viewMaterial.htm?id=81196 For more than 60 years, the Ad Council has developed hundreds of public service advertising campaigns. The selected campaigns described below are more than memorable -- they have made a measurable difference in our society. From "Loose Lips Sink Ships" in 1942 to "I am an American" in 2001, these PSAs prove the tremendous impact of public service advertising in America. http://www.merlot.org/merlot/viewMaterial.htm?id=85321 Strategy material for principles of marketing. http://www.merlot.org/merlot/viewMaterial.htm?id=81197 This site is a collection of articles, aimed at marketing managers, but also useful for marketing students and possibly researchers. The articles are divided by stage of the branding process: creating, communicating, living, measuring, managing and extending. To learn more about branding, go to the Resources section, where there are tools, a glossary of terms, book reviews and links to some state of the art sites on branding. Articles are contributed by practitioners in marketing, and short bios are given for them http://www.merlot.org/merlot/viewMaterial.htm?id=85317 Information about segmentation for an introductory marketing course. http://www.merlot.org/merlot/viewMaterial.htm?id=314265 The Center for Retailing Education and Research, located in the Warrington College of Business Administration and working within the UF community strives to develop tomorrow's leaders by stimulating interest in retailing careers, preparing students for entry-level management, providing continuing education opportunities, facilitating communications between retailers and academics, and researching retailing issues and opportunities. This link is to the research and publications repository.