http://www.merlot.org:80/merlot/ A search of MERLOT materials Copyright 1997-2013 MERLOT. All rights reserved. Sat, 25 May 2013 15:09:31 PDT Sat, 25 May 2013 15:09:31 PDT http://www.merlot.org:80/merlot/images/merlot.gif http://www.merlot.org:80/merlot/ 44 34 http://www.merlot.org/merlot/viewMaterial.htm?id=76701 This is an interactive breakeven calculator. One can input all of the variables and the graph changes to detemine what the break even point is. Also included are definitions for each of the variables. http://www.merlot.org/merlot/viewMaterial.htm?id=84683 The LINKS Positioning Strategy Simulation is a team-based, competitive marketing strategy simulation designed for academic course applications where a modest simulation experience is desired. Relevant course would be marketing management, marketing strategy, product management, marketing planning, new product management and marketing capstone courses. (NOTE: There is a cost of $30 per student for the simulation). http://www.merlot.org/merlot/viewMaterial.htm?id=84680 This is a team-based, brand audting and analysis exercise. Operating within a marketing research budget constraint, students iteratively purchase marketing research studies for their brand auditing effort. (NOTE: There is a $15 per student charge fo the simulation) http://www.merlot.org/merlot/viewMaterial.htm?id=315200 The Virtual Learning Arcade is a series of models and simulations on various economics and business topics. Each simulation has a range of supporting materials including interactive worksheets, theoretical explanations and multiple choice questions. This simulation looks at how markets can be related together and the effects of changes in one on another. http://www.merlot.org/merlot/viewMaterial.htm?id=84682 The LINKS Marketing Strategy Simulation is a team-based, competitive marketing strategy simulation. The simulation engages participants in all aspects of marketing strategy: strategy (segmentation, market selection, differential advantage, and product-line portfolio management), analysis (of customers, segments, markets, competitors, and environment), planning and marketing mix management. (NOTE: There is a cost of $45 per student for the simulation.) http://www.merlot.org/merlot/viewMaterial.htm?id=78629 This site provides a calculator to determine the current and future value of customers based on the average sale, number of sales per year, number of years as a customer, number of referrals, and percent of referrals who become customers. http://www.merlot.org/merlot/viewMaterial.htm?id=84681 The LINKS Marketing Principles Simulation is a team-based, competitive marketing management simulation designed for the first marketing course in undergraduate and MBA programs where a basic marketing simulation experience is desired as part of a larger set of course activities. (NOTE: There is a $30 per student cost for the simulation). http://www.merlot.org/merlot/viewMaterial.htm?id=315191 The Virtual Learning Arcade is a series of models and simulations on various economics and business topics. Each simulation has a range of supporting materials including interactive worksheets, theoretical explanations and multiple choice questions. This simulation is based on the cross price elasticity of demand. http://www.merlot.org/merlot/viewMaterial.htm?id=91195 This site provides examples of syllabi in the marketing area for a wide variety of marketing sub-topics such as consumer behavior, internet marketing, sales, etc. Instructors are encouraged to add their own syllabi. http://www.merlot.org/merlot/viewMaterial.htm?id=315209 The Virtual Learning Arcade is a series of models and simulations on various economics and business topics. Each simulation has a range of supporting materials including interactive worksheets, theoretical explanations and multiple choice questions. This simulation is based around break-even analysis.