http://www.merlot.org:80/merlot/ A search of MERLOT materials Copyright 1997-2013 MERLOT. All rights reserved. Tue, 21 May 2013 01:26:47 PDT Tue, 21 May 2013 01:26:47 PDT http://www.merlot.org:80/merlot/images/merlot.gif http://www.merlot.org:80/merlot/ 44 34 http://www.merlot.org/merlot/viewMaterial.htm?id=81215 This is an interactive exercise in which students study a movie theater and the five attributes that are important to movie goers: ticket price, line of sight, seat comfort, audio visual, and food. Data are provided for 18 movie theaters and students are asked to use conjoint analysis to determine what one attribute is "worth." This can be used as a homework or in-class problem, and discussion questions are provided.This module was selected as the 2005 Classics Award Winner of the Business Discipline because it is a novel way to demonstrate conjoint analysis to students. By demonstrating with graphs and percentages, students learn what is meant by "part worths" and "relative importance." It is also very versatile, as students may complete it on their own, they may survey several people, or it can be used in the entire class. All of the necessary material is here, so nothing else is needed, and it involves a situation with which students of all ages can identify. http://www.merlot.org/merlot/viewMaterial.htm?id=87948 "Psych Experiments is an on-line cognitive and social psychology laboratory site that has been developed with funding from the U.S. Department of Education' FIPSE program (Fund for the Improvement of Post-Secondary Education). It consists of a set of interactive experiments, a cumulative data archive, download utilities for both data and experiment source code, downloadable Excel macros for analyzing data from the experiments, and support materials for those who want to use and/or develop experiments at the site. If used in lieu of commercial experiment packages, this site will enable psychology departments to eliminate many of the expenses associated with providing undergraduate laboratory students the space,hardware, and software needed to conduct laboratory experiments." http://www.merlot.org/merlot/viewMaterial.htm?id=88874 Be the CEO of a fictional toy manufacturer and manage conflicts between traditional and web distribution channels. Used in graduate courses at Wharton, Kellogg, UC Irvine, and around the world. http://www.merlot.org/merlot/viewMaterial.htm?id=90134 This exercise enables the student to develop a routing schedule for the salesperson's territory. Students are asked to print a copy of a map and then draw their own routing technique. The students is then able to view the correct answer for comparison. http://www.merlot.org/merlot/viewMaterial.htm?id=292601 Break-Even Analysis is a financial tool that allows marketing managers to estimate how many units of a product a company needs to sell in order to break even, assuming a given cost and price structure for a product. http://www.merlot.org/merlot/viewMaterial.htm?id=80653 MARS SMS is an internet-based, state-of-the-art sales management simulation for use in a sales managemement or personal selling class. It is a new approach to business simulations in that students submit their decisions online, the instructor can run the simulation by a click of the mouse, and results are displayed instantly. The site includes an online student manual, so there is no need to purchase a text for the simulation. There is a cost for each team that competes of $100, payable by the students. To obtain an ID and password to access the site, please contact Dr. Robert W. Cook at rwcook@adelphia.net. http://www.merlot.org/merlot/viewMaterial.htm?id=76701 This is an interactive breakeven calculator. One can input all of the variables and the graph changes to detemine what the break even point is. Also included are definitions for each of the variables. http://www.merlot.org/merlot/viewMaterial.htm?id=91420 The Buggy Palace is a self-scoring forecasting exercise which enables students to solve a series of sales forecasting exercises involving naive, moving average, and exponential smoothing techniques. It is an excellent learning tool for students, as when the incorrect answer is entered, an explanation is given. Students enter their own names, and thus the exercise becomes The (First Name) (Last Name) Buggy Palace, which personalizes it for them. Additionally, rather than being asked for the correct answer, an "answer code" is provided, to ensure individual work. http://www.merlot.org/merlot/viewMaterial.htm?id=81875 This is an interactive spreadsheet designed to help B2B sales and marketing professionals to determine the realistic number of marketing touches, inquiries and qualified sales leads needed in order to meet your company's sales revenue objectives. http://www.merlot.org/merlot/viewMaterial.htm?id=84685 This simulation is a team-based, competitive simulation. LINKS firms are classic build-to-plan manufacturers in the simulated set-top box industry. Students experience the full range of decisions that supply chain managers make, from strategic decisions about supply chain structure to period-by-period tactical decisions. Students have the opportunity to actually manage a supply chain, make decisions, and receive rapid feedback on the results. (NOTE: There is a cost of $45 per student for the simulation).